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E-commerce strategist, digital marketer, and web developer with over a decade of experience building and scaling Shopify stores and driving performance through Meta Ads and conversion-focused marketing. I blend storytelling and communication expertise with technical execution to turn brand vision into measurable results.…

PHYLEIN MARIA ROSETTE CALLANGAN

Web Developer, Digital Marketer, Brand Strategist, +2

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E-commerce strategist, digital marketer, and web developer with over a decade of experience building and scaling Shopify stores and driving performance through Meta Ads and conversion-focused marketing. I blend storytelling and communication expertise with technical execution to turn brand vision into measurable results.…

Available to hire

E-commerce strategist, digital marketer, and web developer with over a decade of experience building and scaling Shopify stores and driving performance through Meta Ads and conversion-focused marketing. I blend storytelling and communication expertise with technical execution to turn brand vision into measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

E-commerce Founder & Strategist at ByMayumi Jewelry / DanumPH

January 1, 2020 - Present

Leads end-to-end e-commerce operations with a focus on product lifecycle marketing and growth. Directs full-stack Shopify development and implements integrated performance marketing strategies to improve acquisition, conversion, and retention. Owns digital planning across product, storefront, and campaigns, ensuring brand consistency while optimizing for measurable business outcomes.

E-commerce Agency Consultant at Endless Digital (NZ) / Qwantify (USA) / FGA Digital (UK)

January 1, 2019 - December 31, 2022

Served as a front-end web developer and Shopify consultant for agency clients across New Zealand, the USA, the UK, and the Netherlands. Managed Meta Ads accounts and supported storefront optimization to improve campaign and landing-page performance. Worked closely with agency teams to align creative, UX, and marketing execution with conversion goals.

Senior Freelance Digital Strategist at Callangan Content and Creatives

January 1, 2018 - Present

Architects high-ROI content and performance campaigns for international clients, including social media and email marketing strategies. Builds and optimizes bespoke Shopify e-commerce stores using data-informed CRO practices. Creates brand identities and digital marketing collateral, supporting campaign execution from creative concept to live store and ongoing optimization.

Information Officer II (Social Marketing & Advocacy) at DSWD-Field Office Cordillera (Pantawid Pamilya)

January 1, 2016 - December 31, 2018

Led regional social marketing campaigns and public relations initiatives for national welfare programs. Coordinated large-scale advocacy activities and facilitated capacity-building workshops to strengthen stakeholder understanding and engagement. Managed communication efforts aligned with government program objectives.