Available to hire
Creative Graphic/Marketing Designer and Creative Director with 27+ years leading design teams and growing brands for startups and established companies. I handle everything from brand look-and-feel and product strategy to company communications, marketing strategy, and customer satisfaction.
I’m a collaborative, deadline-driven creative thinker who manages projects within budget while keeping strong relationships with clients and vendors. My experience spans print/publication, digital and UI/UX, identity and packaging design, display/wayfinding, and end-to-end creative direction.
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Work Experience
Contract Creative/Marketing Director at WiO SmartFoods
October 1, 2020 - November 1, 2023Designed and directed creative marketing assets, helping the company 10X monthly revenue in under 18 months. Supervised and mentored marketing assistants and the paid social manager. Oversaw launch of 8 new products and implemented programs including loyalty rewards and an annual health challenge. Improved B2B processes with wholesale partners and managed WordPress/Shopify e-commerce websites and marketing emails.
Contract Creative Director at BeneYOU / Avisae
July 1, 2012 - March 1, 2020Designed marketing materials, business tools, promotions, social media assets, communications, event displays, and product packaging. Supervised a creative team and freelancers as needed, coordinating ongoing creative production and campaign deliverables.
Owner, Freelance Graphic Designer at Pendleton Creative
January 1, 2002 - PresentDesign, manage, and coordinate graphic design projects from concept through completion for hundreds of clients across dozens of industries. Experienced with startups and digital marketing; has filled contractor roles for multiple companies. Maintains many long-term client relationships (22+ years) and delivers brand, print, digital, packaging, display, and presentation design solutions.
Senior Designer at Neways International (Modere)
August 1, 2001 - January 1, 2002Directed an in-house creative team of 4 to develop distributor kits and other print materials. Created and designed stage and display graphics for yearly conventions, and supported packaging design and website design efforts.
Creative Director at Indy Interactive
January 1, 2001 - August 1, 2001Directed an in-house creative team (5–7 people) producing web, multimedia, and print materials for clients. Managed client consultations and relationships, overseeing creative direction and delivery across projects.
Art Director / Creative Director at MyComputer.com (Omniture)
June 1, 1999 - December 1, 2000Directed in-house creative and programming teams of 8–10 to develop and maintain approximately 18 product/service websites, along with print and advertising collateral. Supported ongoing website and marketing collateral production.
Art Director at BYU Instructional Technology Center
January 1, 1996 - June 1, 1999Supervised and provided creative art direction for 5–8 students creating print, display, and multimedia design for professors and campus departments. Focused on visual design quality and project delivery for instructional materials.
Education
Bachelor of Fine Arts in Graphic Design at Brigham Young University
January 1, 1999 - January 1, 1999Bachelor of Fine Arts (BFA) in Graphic Design at Brigham Young University
January 1, 1999 - January 1, 1999Qualifications
Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Consumer Goods, Wholesale & Distribution
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