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Creative strategist and bilingual content creator with 4+ years building brand presence across Instagram, TikTok, and digital channels for fashion, lifestyle, and consumer brands in the USA and Latin America. Combines business strategy with hands-on content production—from scripting and filming to editing and performance analysis. Fluent in English/Spanish and experienced using AI-assisted workflows to speed up production without losing creative voice, ensuring consistent brand aesthetics across organic and paid campaigns. Leads end-to-end social media planning, growth initiatives, and reporting through Meta insights and platform analytics.…Creative strategist and bilingual content creator with 4+ years building brand presence across Instagram, TikTok, and digital channels for fashion, lifestyle, and consumer brands in the USA and Latin America. Combines business strategy with hands-on content production—from scripting and filming to editing and performance analysis. Fluent in English/Spanish and experienced using AI-assisted workflows to speed up production without losing creative voice, ensuring consistent brand aesthetics across organic and paid campaigns. Leads end-to-end social media planning, growth initiatives, and reporting through Meta insights and platform analytics.

Melissa Amaya

Brand Strategist, Marketing Strategist, Content Strategist, +2

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Creative strategist and bilingual content creator with 4+ years building brand presence across Instagram, TikTok, and digital channels for fashion, lifestyle, and consumer brands in the USA and Latin America. Combines business strategy with hands-on content production—from scripting and filming to editing and performance analysis. Fluent in English/Spanish and experienced using AI-assisted workflows to speed up production without losing creative voice, ensuring consistent brand aesthetics across organic and paid campaigns. Leads end-to-end social media planning, growth initiatives, and reporting through Meta insights and platform analytics.…Creative strategist and bilingual content creator with 4+ years building brand presence across Instagram, TikTok, and digital channels for fashion, lifestyle, and consumer brands in the USA and Latin America. Combines business strategy with hands-on content production—from scripting and filming to editing and performance analysis. Fluent in English/Spanish and experienced using AI-assisted workflows to speed up production without losing creative voice, ensuring consistent brand aesthetics across organic and paid campaigns. Leads end-to-end social media planning, growth initiatives, and reporting through Meta insights and platform analytics.

Available to hire

Creative strategist and bilingual content creator with 4+ years building brand presence across Instagram, TikTok, and digital channels for fashion, lifestyle, and consumer brands in the USA and Latin America. Combines business strategy with hands-on content production—from scripting and filming to editing and performance analysis.

Fluent in English/Spanish and experienced using AI-assisted workflows to speed up production without losing creative voice, ensuring consistent brand aesthetics across organic and paid campaigns. Leads end-to-end social media planning, growth initiatives, and reporting through Meta insights and platform analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

French

Beginner

Italian

Beginner

Work Experience

Social Media & Content Coordinator at Ananá

February 1, 2026 - Present

Led end-to-end content strategy for Instagram and TikTok: ideation, scripting, filming, editing, and scheduling across organic and paid channels. Grew Instagram by 840 followers in 4 months using organic posting and paid ads. Grew TikTok by 201 followers in 4 months through organic twice-weekly posting with trend-responsive original content (zero paid spend). Produced short-form video content for ad campaigns and organic growth, improving reach and engagement. Designed and maintained cohesive brand assets across feed posts, stories, email graphics, and promotional content. Coordinated influencer outreach and PR collaborations; tracked monthly performance using Instagram and TikTok insights and produced reports. Drove campaign ideation for Reels, PR packages, and seasonal launches, appearing on-camera as the brand face.

Social Media Creative Manager at Fénè Baby

November 1, 2024 - December 31, 2024

Curated and managed the brand’s full Instagram presence, maintaining a soft, elevated aesthetic aligned with a premium baby fashion identity. Planned weekly content calendars, wrote reach- and engagement-optimized captions, and managed community interactions. Created digital marketing assets including spreadsheets and lookbooks to support seasonal collection launches and product drops. Captured behind-the-scenes content for product launches and supported back-end operations for collection rollouts.

Content Strategist & Account Coordinator at Global Marketing Solutions

November 1, 2024 - January 31, 2026

Managed cross-platform content strategy and monthly content calendars for 5+ clients across B2B and B2C industries. Developed creative briefs, caption copy, and campaign direction tailored to each client’s brand voice and growth objectives. Oversaw content execution pipelines, coordinating with designers and video editors to ensure visual consistency and on-time delivery. Analyzed content performance data to optimize strategy using engagement trends, CTR, and audience growth signals. Proposed and executed paid social concepts for audience engagement campaigns to support clients’ growth goals.

Social Media & Content Coordinator at Angela Jaramillo Designs

July 1, 2021 - October 31, 2023

Managed all social media channels while maintaining cohesive visual identity and brand voice. Grew Instagram from 5,669 to 6,239 followers in 3 months while keeping a premium editorial aesthetic through a 3x/week content schedule. Wrote engaging captions, scheduled content, and managed ads to boost reach and interaction. Created, filmed, and edited original content for Reels, TikToks, and static posts supporting product drops and seasonal campaigns. Developed creative mood boards and led art direction to ensure brand alignment across all visuals. Captured and edited high-quality product and lifestyle photography for marketing and e-commerce. Designed digital lookbooks and promotional catalogs to showcase each collection. Collaborated on website layout and visuals to enhance user experience and storytelling.

Founder & Creative Director at The Rack

November 1, 2020 - January 31, 2022

Built a secondhand clothing brand from the ground up, managing branding, content, and marketing. Designed brand identity including logo, color palette, and overall aesthetic. Captured and edited product photography (including self-portraits) to creatively showcase inventory while maintaining a cohesive visual identity. Created and scheduled Instagram posts and Reels to engage the community and drive sales. Managed day-to-day operations including inventory, customer inquiries, and fulfillment.

Content Creator at Meemosas

January 1, 2020 - October 31, 2023

Built an Instagram community from the ground up, surpassing 20,000 followers organically. Developed and curated visual content, edited Reels strategically, and generated multiple organic videos that surpassed 1 million views.