Anthony Dazhan Jr.

Contractor - Marketing Director at WMC Global

Owned and led demand generation, content marketing, and partner marketing. Developed outbound engine for ABM and business development, resulting in 40% engagement rate and 10% response. Led website and brand relaunch, owning messaging and site development.

Contractor - Marketing Director at Styrk AI

Increased lead acquisition by +80% and organic web traffic by +150%. Secured strategic partnerships with JFrog, Suse AI, and AMD. Led partner marketing campaigns with Carahsoft, contributing to +40% lead acquisition.

Demand Generation Manager at Cayuse

Drove integrated demand generation across inbound and outbound channels, increasing lead acquisition and nurturing to MQL. Achieved 80% pipeline attribution, +50% inbound lead growth, +40% organic traffic, +30% annual MQLs, and +35% email CTR. Managed multi-channel marketing operations including webinars, trade shows, customer conferences, email, paid, and organic search.

Growth Marketing Manager / Demand Gen & Marketing Ops at PKWARE

Relaunched lead nurturing program to improve MQL maturation (+45% engagement, +20% MQLs). Ran multi-channel demand and marketing operations across webinars, trade shows, customer conferences, email, paid, and organic search. Launched an ABM program using DemandBase, contributing to 50% of new lead acquisition data (acquired by PKWARE).

Digital Marketing Manager / Demand Gen, Marketing Ops & Event Marketing at DataGuve

Developed lead nurturing program (+20% MQL and +30% engagement). Delivered +40% organic traffic and +30% inbound leads. Owned marketing strategy/operations leading to acquisition (SEO, Social Media, ABM, Field Marketing, SEM, Email, Content).

Digital Marketing Manager / Demand Gen, Marketing Ops & Event Marketing at PKWARE

Developed lead nurturing program (+20% MQL, +30% engagement). Delivered +40% organic traffic and +30% inbound leads. Owned marketing strategy and operations driving acquisition, including SEO, social media, ABM, field marketing, SEM, email, and content.

Global SEO Lead at Bio-Rad Laboratories

Led global SEO program reaching 70% annual traffic, 60% total conversion, and 20% year-over-year growth. Managed SEO strategy across 9 marketing divisions and 7 international regions. Created custom reporting to maximize SEM spend, increase search visibility, and prioritize SEO efforts.

SEO Manager at Macys.com

Developed and managed SEO strategy for all apparel departments, accounting for ~50% of total sales and traffic. Led large-scale content project driving $4M+ in incremental annual revenue. Managed technical SEO audits and roadmaps to optimize internal linking structure and fix faceted search challenges.

SEO Manager at Macy’s.com

Developed and managed SEO strategy across all apparel departments, contributing ~50% of total sales and traffic. Led large-scale content projects generating $4M+ in incremental annual revenue. Managed technical SEO audits and roadmaps to optimize internal linking structure and resolve facet search challenges.