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Freelance graphic designer and art director based in Manchester, delivering award-winning branding, design and campaigns across print, packaging, direct mail and ambient media. Known for bold art direction, strong customer-focused concepts, and craft-led print thinking.…

Hayley Leaf

Graphic Designer, Art Director, Designer, +3

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Freelance graphic designer and art director based in Manchester, delivering award-winning branding, design and campaigns across print, packaging, direct mail and ambient media. Known for bold art direction, strong customer-focused concepts, and craft-led print thinking.…

Available to hire

Freelance graphic designer and art director based in Manchester, delivering award-winning branding, design and campaigns across print, packaging, direct mail and ambient media. Known for bold art direction, strong customer-focused concepts, and craft-led print thinking.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Graphic Designer

August 1, 2016 - Present

Freelance graphic design across branding, packaging, poster and direct mail/ambient campaigns. Roles include concept-to-delivery creative for print and digital materials with clients such as Disney, Thomas Cook, Airtours, McArthurGlen Designer Outlets, Millie’s Cookies, Cala Homes, Spinal Research, Smooth FM, and United Utilities.

Deputy Design Director at Fresh, Cheadle

January 1, 2015 - August 1, 2016

Design leadership supporting marketing creative and brand development for multiple accounts. Responsibilities include delivering campaign materials and working across design, art direction and production for retail and corporate clients.

Deputy Design Director at Fresh

January 1, 2015 - August 1, 2016

Design leadership and delivery for client work across branding and marketing materials. Collaborates with creative teams to develop campaign artwork and ensure design quality for multiple client accounts.

Senior Designer at Fresh, Cheadle

November 1, 2010 - December 31, 2014

Senior design position creating marketing design for a variety of clients. Work spans print and campaign design, with emphasis on creative direction, packaging and customer experience-focused concepts.

Senior Designer at Fresh

November 1, 2010 - December 31, 2014

Senior design role supporting and delivering marketing design for a range of consumer and charity clients, including campaign artwork and print collateral. Clients include (as listed) The Co-operative, M&S, Virgin Media, Tesco, Santander, Halfords, Lloyds, Matalan, Morrisons, Hyundai, G’s Food, Clarks, Dixons Carphone, Barclays, plus tourism/charity organisations.

Senior Designer at Clear Marketing, Didsbury

August 1, 2007 - November 1, 2010

Senior design work for a variety of major retail/telecom and other accounts, creating marketing and communications design assets for campaigns and promotions.

Middleweight Designer at PictureDrum, York

June 1, 2003 - August 31, 2007

Middleweight design role for PictureDrum while supporting ongoing client projects, including brand and marketing material creation for a range of retail and consumer brands.

Middleweight Designer at Sass, Knutsford

June 1, 2003 - August 31, 2007

Mid-level design role for creative and branding work including design for marketing assets and promotional campaigns. Client listed: Sarah Jones Photography, including creation of business card materials for a Manchester-based portrait photographer.

Junior Designer at PictureDrum, York

April 1, 2000 - June 30, 2003

Entry-level design role supporting client production for marketing and promotional materials. Clients listed include Collection 2000 Makeup, Crown, Bottlegreen Drinks, Venture Portraits, Arighi Bianchi, HCUK Hair, Thorntons, and Slendertone.