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Art director turned creative lead with 17 years at the intersection of image, brand, and luxury—across film, photography, and digital. I build visual systems that hold across markets, formats, and time. I’m moving to Geneva in June 2026. Most recently, I led global luxury skincare campaigns at La Prairie, shaping two distinct creative chapters and directing film and photography production while maintaining brand standards across all touchpoints.…Art director turned creative lead with 17 years at the intersection of image, brand, and luxury—across film, photography, and digital. I build visual systems that hold across markets, formats, and time. I’m moving to Geneva in June 2026. Most recently, I led global luxury skincare campaigns at La Prairie, shaping two distinct creative chapters and directing film and photography production while maintaining brand standards across all touchpoints.

Nils Hiestand

Art Director, Creative Director, Film Director, +2

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Art director turned creative lead with 17 years at the intersection of image, brand, and luxury—across film, photography, and digital. I build visual systems that hold across markets, formats, and time. I’m moving to Geneva in June 2026. Most recently, I led global luxury skincare campaigns at La Prairie, shaping two distinct creative chapters and directing film and photography production while maintaining brand standards across all touchpoints.…Art director turned creative lead with 17 years at the intersection of image, brand, and luxury—across film, photography, and digital. I build visual systems that hold across markets, formats, and time. I’m moving to Geneva in June 2026. Most recently, I led global luxury skincare campaigns at La Prairie, shaping two distinct creative chapters and directing film and photography production while maintaining brand standards across all touchpoints.

Available to hire

Art director turned creative lead with 17 years at the intersection of image, brand, and luxury—across film, photography, and digital. I build visual systems that hold across markets, formats, and time.

I’m moving to Geneva in June 2026. Most recently, I led global luxury skincare campaigns at La Prairie, shaping two distinct creative chapters and directing film and photography production while maintaining brand standards across all touchpoints.

Skills

Brand Identity

Branding

Leadership

Experience Level

Brand Identity

Expert

Branding

Expert

Leadership

Expert

Language

French

Fluent

English

Advanced

German

Intermediate

Work Experience

Creative lead / Senior Art Director at La Prairie

January 1, 2018 - June 1, 2026

Seven years shaping the visual identity of one of the most demanding luxury skincare brands in the world. Led the brand through two creative chapters: an artistic, editorially-driven era through collaborations with artists and photographers, and a more commercially focused period prioritizing consistency across global markets. During the final year, I led creative alone—directing film and photography production, maintaining brand standards across all touchpoints, delivering the year-end campaign, and supporting business-critical launches.

Senior Art Director at Les Gens

January 1, 2015 - January 1, 2018

Agency years delivering a deliberately varied range of briefs across lifestyle, premium, and luxury brands. Worked on concept and execution, including photography and film direction, plus visual identity work. Included Focal, the French high-end audio brand. Learned to see luxury codes more clearly by working outside them.

Senior Art Director at Publicis 133

January 1, 2014 - January 1, 2015

Art Director at Brandelet & Devineau

January 1, 2011 - January 1, 2014

Art Director / Assistant Art Director at Mlle Noï (Publicis133 / JWT / Publicis et Nous / Hémisphère Droit)

January 1, 2006 - January 1, 2011

Early years learning craft in luxury and beauty across multiple Paris agencies. Focus on seeing and executing precisely—then watching work actually land across client environments with very high standards.