HSIAN CHEN (Mica)

Available to hire

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Advanced

Work Experience

Founder & Marketing Lead at HenduO Music
January 1, 2024 - Present
Planned and executed 20+ electronic music events. Led marketing campaigns attracting 400–1,500 attendees. Managed artists, venues, sponsors and production. Built Taiwan–Europe collaborations, and used ChatGPT, Codex and Base44 to improve workflows.
Founder & Marketing Manager at XVIII LTD
January 1, 2022 - January 1, 2023
Operated a premium whisky business focused on branding and customer acquisition.
International Marketing Executive – Europe at Alipay (Ant Group)
January 1, 2019 - January 1, 2020
Supported marketing campaigns across Europe and coordinated partnership marketing.
Wine Industry Marketing Specialist
January 1, 2015 - January 1, 2019
Promoted Italian wine brands and education through events and digital marketing across Italy, the United Kingdom, and Taiwan.

Education

Bachelor’s degree (Department of Cultural Industry Development) at Hungkuang University
January 11, 2030 - July 24, 2026
High school (International Trade Program - Accounting Elective) at Ling Tung Senior High School
January 11, 2030 - July 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Financial Services, Consumer Goods, Software & Internet, Education