HSIAN CHEN (Mica)
About
- 8 years' experience
- Joined July 2026
Languages
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Retail
- Financial Services
- Consumer Goods
- Software & Internet
- Education
Work experience· 4 roles
Founder & Marketing Lead · HenduO MusicJan 2024 – Present · 2 yrs 11 mos
Planned and executed 20+ electronic music events. Led marketing campaigns attracting 400–1,500 attendees. Managed artists, venues, sponsors and production. Built Taiwan–Europe collaborations, and used ChatGPT, Codex and Base44 to improve workflows.
Founder & Marketing Manager · XVIII LTDJan 2022 – Jan 2023 · 1 yr 1 mo
Operated a premium whisky business focused on branding and customer acquisition.
International Marketing Executive – Europe · Alipay (Ant Group)Jan 2019 – Jan 2020 · 1 yr 1 mo
Supported marketing campaigns across Europe and coordinated partnership marketing.
Wine Industry Marketing SpecialistJan 2015 – Jan 2019 · 4 yrs 1 mo
Education
Bachelor’s degree (Department of Cultural Industry Development) · Hungkuang University2030 – 2026
High school (International Trade Program - Accounting Elective) · Ling Tung Senior High School2030 – 2026
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