Communications Lead at Aberdeen University Students' Union (AUSA)

Lead the strategic communications function, managing the Students’ Union’s brand across digital, print, media, and internal channels. Plan and deliver integrated campaigns across social media, website, email marketing, press, and print to support organisational priorities and student engagement. Develop data-led social media strategies—growing Instagram by 33%+ through audience insights, analytics, and targeted content planning. Lead crisis communications, media enquiries, and public statements, ensuring clear and timely messaging during sensitive situations. Manage creative projects and content production, including line management of content creators and coordination of photography, videography, and design. Build relationships with senior leaders, elected officers, journalists, and university stakeholders in a fast-paced environment.

Social Media Assistant at Stylist Magazine (London Office)

Supported social media growth through SEO-informed and data-driven posting across major social platforms. Managed optimised scheduling and content performance using social tools and analytics. Contributed to original content creation and supported brand partnership work through commercial deals. Worked across teams under tight deadlines, translating brand voice and tone into social copy and optimising content for audience engagement.

Digital/Editorial Placement (Journalism) at Reuters (Edinburgh Office)

Worked alongside the Scottish correspondent to cover the Edinburgh International Festival. Presented and formulated article ideas and executed them to publication deadlines. Took initiative on stories while collaborating effectively as part of a team, seeking editorial guidance when needed. Later produced news reports and contributed articles featured across Reuters and other outlets, demonstrating accuracy and responsiveness in fast-moving news environments.