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I am a seasoned digital marketing professional with over a decade of experience in performance marketing and social media strategy. Having worked across diverse markets in Dubai, the GCC, and India, I excel in crafting compelling narratives and leveraging AI-driven tools to enhance brand engagement and conversion rates.…

Umme Salma

Digital Marketer, Social Media Manager, Marketing Strategist, +3

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I am a seasoned digital marketing professional with over a decade of experience in performance marketing and social media strategy. Having worked across diverse markets in Dubai, the GCC, and India, I excel in crafting compelling narratives and leveraging AI-driven tools to enhance brand engagement and conversion rates.…

Available to hire

I am a seasoned digital marketing professional with over a decade of experience in performance marketing and social media strategy. Having worked across diverse markets in Dubai, the GCC, and India, I excel in crafting compelling narratives and leveraging AI-driven tools to enhance brand engagement and conversion rates.

Skills

SEO

Social Media Design

Experience Level

SEO

Expert

Social Media Design

Expert

Language

English

Fluent

Hindi

Fluent

Tamil

Beginner

Work Experience

Social Media & Digital Marketing Manager at SMB Digital Marketing FZ LLC | SocialNarrator.com

January 1, 2025 - Present

In this role, I generate and manage organic content calendars across various platforms, applying advanced AI workflows for UGC scripts and ad copy. I produce on-camera video content and optimize landing pages for conversion while executing SEO strategies to enhance organic visibility.

Business Development & Digital Marketing Manager at Audisee

January 1, 2020 - December 31, 2024

As part of Audisee, I managed lead generation through Google and Meta Ads, utilizing prompt engineering to enhance content production efficiency. I implemented SEO audits and tailored digital strategies for clients in the GCC market.

Account Group Manager – Media Sales & Content Solutions at Khaleej Times

January 1, 2013 - December 31, 2017

Led a 360° advertising sales approach, launching new editorial products and developing audience-driven content strategies that increased both audience reach and advertiser revenue.

Production & Marketing Coordinator at Evenjane.com

January 1, 2011 - December 31, 2012

Coordinated video production and digital marketing campaigns for an e-commerce platform, ensuring effective project execution and creative asset delivery.

Account Executive at DNA1 Films

January 1, 2010 - December 31, 2011

Supported advertising film productions and managed client servicing, assisting in creative campaign coordination.