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Sara Khan is a brand builder and creative leader with experience across fashion, retail, and creative production. She specializes in brand strategy, compelling brand narratives, integrated marketing campaigns, and consistent brand voice across channels. Known for building high-performing teams and aligning creative execution with commercial goals, Sara leads PR and influencer partnerships, drives content strategy, and delivers measurable growth through data-led campaign performance and product launch planning.…Sara Khan is a brand builder and creative leader with experience across fashion, retail, and creative production. She specializes in brand strategy, compelling brand narratives, integrated marketing campaigns, and consistent brand voice across channels. Known for building high-performing teams and aligning creative execution with commercial goals, Sara leads PR and influencer partnerships, drives content strategy, and delivers measurable growth through data-led campaign performance and product launch planning.

Sara Khan

Brand Strategist, Influencer Marketing Manager, Marketing Analyst, +4

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Sara Khan is a brand builder and creative leader with experience across fashion, retail, and creative production. She specializes in brand strategy, compelling brand narratives, integrated marketing campaigns, and consistent brand voice across channels. Known for building high-performing teams and aligning creative execution with commercial goals, Sara leads PR and influencer partnerships, drives content strategy, and delivers measurable growth through data-led campaign performance and product launch planning.…Sara Khan is a brand builder and creative leader with experience across fashion, retail, and creative production. She specializes in brand strategy, compelling brand narratives, integrated marketing campaigns, and consistent brand voice across channels. Known for building high-performing teams and aligning creative execution with commercial goals, Sara leads PR and influencer partnerships, drives content strategy, and delivers measurable growth through data-led campaign performance and product launch planning.

Available to hire

Sara Khan is a brand builder and creative leader with experience across fashion, retail, and creative production. She specializes in brand strategy, compelling brand narratives, integrated marketing campaigns, and consistent brand voice across channels.

Known for building high-performing teams and aligning creative execution with commercial goals, Sara leads PR and influencer partnerships, drives content strategy, and delivers measurable growth through data-led campaign performance and product launch planning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media & PR Manager (Part Time) at AMENE, Female Clothing Brand

September 1, 2024 - March 31, 2025

Managed brand positioning across social and PR channels by developing content strategies tailored to the brand messaging framework and target audience. Ran influencer outreach and executed brand partnerships from brief through review, using platform analytics to evaluate results and refine strategy. Collected and reviewed customer engagement data across platforms to inform brand strategy and guide content decisions.

Social Media & PR Manager at AMENE / E-commerce & Lifestyle Brand (as described in resume)

September 1, 2024 - March 1, 2025

Managed brand positioning across social and PR channels by developing content strategies aligned to brand messaging and target audiences. Led influencer outreach and partnership execution from brief through review, using platform analytics to evaluate results and refine strategy. Gathered and reviewed customer engagement data across platforms to feed into brand strategy and guide content decisions.

Brand Manager & Head of Marketing at Ala y Activ e, Activewear Brand

December 1, 2023 - Present

Developed brand strategy and positioning frameworks focused on value proposition, competitive differentiation, and consistent messaging across touchpoints. Planned and executed integrated marketing campaigns across digital advertising, social media, email, influencer partnerships, and in-store promotions. Led product launch planning end-to-end alongside product development teams, contributing to roadmaps, promotional strategy, and post-launch performance reviews. Tracked consumer trends, competitor activity, and market conditions to identify opportunities and shape campaign direction for senior stakeholders. Wrote and maintained brand guidelines (visual identity, tone of voice, messaging) and built cross-functional teams across marketing executives, content creators, graphic designers, and photographers. Set up influencer collaboration frameworks (brand-fit criteria, briefing standards, post-campaign evaluation) and managed agency/vendor relationships to ensure on-track, on-brand exec

Brand Manager & Head of Marketing at Alay Active / Alay Activewear Brand

December 1, 2023 - July 25, 2026

Developed brand strategy and positioning frameworks covering value proposition, competitive differentiation, and consistent messaging across all consumer touchpoints. Planned and executed integrated marketing campaigns across digital advertising, social media, email, influencer partnerships, and in-store promotions. Led end-to-end product launch planning with the product development team, contributed to roadmap inputs, promotional strategy, and post-launch performance review. Tracked consumer trends, competitor activity, and market conditions to identify opportunities and shape campaign direction for senior stakeholders. Wrote and maintained brand guidelines for visual identity, tone of voice, and messaging consistency; built cross-functional teams of marketing executives, content creators, graphic designers, and photographers. Created influencer collaboration frameworks including brand-fit criteria, brief standards, and post-campaign evaluation to ensure consistency and accountability

Assistant Brand Manager at Ultr a Club & Shay (Male Fashion Brand - Shay, Female Clothing Brand)

February 1, 2023 - August 31, 2023

Supported brand positioning and campaign work by optimizing social media accounts and overseeing advertising campaigns to strengthen market differentiation and support sales growth. Conducted market research including competitor benchmarking and consumer trend analysis, translating insights into campaign planning and promotional decisions. Collaborated with internal teams on product launch campaigns and in-store promotions to keep brand presentation consistent across physical and digital touchpoints. Tracked campaign KPIs regularly and proposed adjustments to improve reach, engagement, and alignment with brand targets.

Assistant Brand Manager at Ultra Club (Male Fashion Brand – Shay; Female Clothing Brand)

February 1, 2023 - August 31, 2023

Supported brand positioning and campaign work by optimizing social media accounts and overseeing advertising campaigns to strengthen market differentiation and drive sales growth. Conducted market research covering competitor benchmarking and consumer trends, translating insights into campaign planning and promotional decisions. Worked with internal teams on product launch campaign planning and in-store promotions to maintain consistent brand presentation across physical and digital touchpoints. Tracked campaign KPIs regularly and proposed adjustments to improve reach, engagement, and alignment with brand targets.

Business Development & Event Manager at House of Shazia Cheem a (HSC)

December 1, 2020 - December 31, 2022

Prepared client proposals, event concepts, and integrated communication plans covering creative direction, budgets, timelines, and vendor coordination. Created mood boards and visual briefs for corporate, wedding, and lifestyle events to translate each client’s brand vision into a cohesive live experience. Ran digital and social media campaigns to promote events and monitored engagement to adjust content strategy and maximize reach. Oversaw external vendors and ground staff during live events and resolved day-of issues to ensure smooth delivery.

Business Development & Event Manager at House of Shazia Cheema (HSC)

December 1, 2020 - December 1, 2022

Prepared client proposals, event concepts, and integrated communication plans covering creative direction, budgets, timelines, and vendor coordination. Created mood boards and visual briefs for corporate, wedding, and lifestyle events to translate each client's brand vision into cohesive live experiences. Ran digital and social media campaigns to promote events and tracked engagement to adjust content strategy and maximize reach. Oversaw external vendors and ground staff during live events and resolved issues on the day to ensure smooth delivery.

Creative Executive at MN N Films

October 1, 2017 - November 30, 2019

Developed creative concepts for ad films and digital campaigns, managing client communication from brief through final delivery across domestic and international accounts. Directed photo and video shoots covering location selection, costume, set design, art direction, and framing to keep outputs on-brand and on schedule. Managed production teams across multiple concurrent projects and coordinated between departments to maintain creative standards throughout delivery.

Creative Executive at MN Films

October 1, 2017 - November 1, 2019

Developed creative concepts for ad films and digital campaigns and managed client communication from brief through final delivery across domestic and international accounts. Directed photo and video shoots covering location selection, costume, set design, art direction, and framing to keep outputs on-brand and on schedule. Managed production teams across multiple concurrent projects and coordinated between departments to maintain creative standards throughout.