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Social media & marketing specialist with experience developing multi-platform content strategies, managing brand partnerships, and running influencer-led campaigns across lifestyle, beauty, fashion, hospitality, real estate and luxury. Known for community growth, short-form video production, and measurable audience engagement. I build creator/influencer networks, coordinate end-to-end campaign deliverables and reporting, and use AI-powered workflows to improve content production and marketing productivity. I’m passionate about crafting engaging digital experiences that strengthen brand awareness and drive results.…Social media & marketing specialist with experience developing multi-platform content strategies, managing brand partnerships, and running influencer-led campaigns across lifestyle, beauty, fashion, hospitality, real estate and luxury. Known for community growth, short-form video production, and measurable audience engagement. I build creator/influencer networks, coordinate end-to-end campaign deliverables and reporting, and use AI-powered workflows to improve content production and marketing productivity. I’m passionate about crafting engaging digital experiences that strengthen brand awareness and drive results.

Nicola Mentor

Social Media Manager, Marketing Consultant, Community Manager, +2

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Social media & marketing specialist with experience developing multi-platform content strategies, managing brand partnerships, and running influencer-led campaigns across lifestyle, beauty, fashion, hospitality, real estate and luxury. Known for community growth, short-form video production, and measurable audience engagement. I build creator/influencer networks, coordinate end-to-end campaign deliverables and reporting, and use AI-powered workflows to improve content production and marketing productivity. I’m passionate about crafting engaging digital experiences that strengthen brand awareness and drive results.…Social media & marketing specialist with experience developing multi-platform content strategies, managing brand partnerships, and running influencer-led campaigns across lifestyle, beauty, fashion, hospitality, real estate and luxury. Known for community growth, short-form video production, and measurable audience engagement. I build creator/influencer networks, coordinate end-to-end campaign deliverables and reporting, and use AI-powered workflows to improve content production and marketing productivity. I’m passionate about crafting engaging digital experiences that strengthen brand awareness and drive results.

Available to hire

Social media & marketing specialist with experience developing multi-platform content strategies, managing brand partnerships, and running influencer-led campaigns across lifestyle, beauty, fashion, hospitality, real estate and luxury. Known for community growth, short-form video production, and measurable audience engagement.

I build creator/influencer networks, coordinate end-to-end campaign deliverables and reporting, and use AI-powered workflows to improve content production and marketing productivity. I’m passionate about crafting engaging digital experiences that strengthen brand awareness and drive results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Afrikaans

Fluent

English

Fluent

Work Experience

Talent Manager at Clicks Talent

September 1, 2025 - June 30, 2026

Managed an international portfolio of creators while coordinating influencer campaigns across multiple industries. Supported campaign budgets, deliverables and reporting, and coordinated multiple campaigns simultaneously. Tracked campaign progress and client communications using HubSpot and CRM systems; assisted with operational activities for an international media production company, including production logistics, accommodation and venue sourcing, event production support, behind-the-scenes content, and representation at industry networking events.

Founder & Content Marketing Consultant at Nicola Mentor Collective

January 1, 2024 - Present

Developed and executed multi-platform content strategies for lifestyle, fashion, beauty, and hospitality brands. Produced high-performing short-form video content for Instagram, TikTok, and LinkedIn, and negotiated commercial partnerships with luxury and consumer brands. Planned and managed end-to-end influencer campaigns, built engaged online communities through strategic storytelling, audience engagement, and structured content calendars, and handled campaign reporting and client communications using CRM/workflow tools.

Operations Manager (Cape Town) at Rage in c Productions

April 1, 2023 - May 31, 2025

Managed operations for production activities based in Cape Town. Coordinated social media content and supported production/event operations including logistics, accommodation and venue sourcing, and behind-the-scenes media content creation. Supported industry-facing deliverables and ensured operational readiness for production schedules and client/event needs.

Lifestyle Model & Featured Extra Social Media Manager at Elicio International (remote)

June 1, 2021 - June 1, 2022

Supported client viewings, property sourcing, and negotiations while assisting with digital marketing activities. Managed aspects of lifestyle/featured social media and supported brand collaborations and campaign execution in a remote working setup.

Social Media Content & Marketing (Real Estate) at Property/Real Estate Intern eXp Realty (remote) / ReaLtE Estate

June 1, 2020 - December 31, 2021

Assisted with property-related social media and digital marketing activities, including client communications, lead generation support, and residential property sales assistance. Supported property sourcing and negotiations and contributed to digital marketing activities and campaign execution aligned to real estate goals.

Social Media Freelancer / Content Coordinator (Gaming) at South African Mobile Gaming Platform

January 1, 2016 - December 31, 2016

Supported social media campaigns with content planning and community engagement. Contributed to campaign execution for a South African mobile gaming platform, including scheduling/post support and community interaction to improve audience engagement.