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Creative and user-focused UI/UX/Product designer with experience spanning digital design, graphic design, web design, and visual communication. Skilled in crafting intuitive experiences through user research, wireframing, prototyping, interaction design, and high-fidelity UI design. Strong in UX fundamentals (IA, usability testing, heuristics, accessibility/WCAG/AODA) and design systems, with a background in branding, digital marketing, and visual storytelling. Passionate about turning business goals into user-centered digital product experiences.…Creative and user-focused UI/UX/Product designer with experience spanning digital design, graphic design, web design, and visual communication. Skilled in crafting intuitive experiences through user research, wireframing, prototyping, interaction design, and high-fidelity UI design. Strong in UX fundamentals (IA, usability testing, heuristics, accessibility/WCAG/AODA) and design systems, with a background in branding, digital marketing, and visual storytelling. Passionate about turning business goals into user-centered digital product experiences.

Sherry Etezadi

UX Designer, UI Designer, Product Designer, +2

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Creative and user-focused UI/UX/Product designer with experience spanning digital design, graphic design, web design, and visual communication. Skilled in crafting intuitive experiences through user research, wireframing, prototyping, interaction design, and high-fidelity UI design. Strong in UX fundamentals (IA, usability testing, heuristics, accessibility/WCAG/AODA) and design systems, with a background in branding, digital marketing, and visual storytelling. Passionate about turning business goals into user-centered digital product experiences.…Creative and user-focused UI/UX/Product designer with experience spanning digital design, graphic design, web design, and visual communication. Skilled in crafting intuitive experiences through user research, wireframing, prototyping, interaction design, and high-fidelity UI design. Strong in UX fundamentals (IA, usability testing, heuristics, accessibility/WCAG/AODA) and design systems, with a background in branding, digital marketing, and visual storytelling. Passionate about turning business goals into user-centered digital product experiences.

Available to hire

Creative and user-focused UI/UX/Product designer with experience spanning digital design, graphic design, web design, and visual communication. Skilled in crafting intuitive experiences through user research, wireframing, prototyping, interaction design, and high-fidelity UI design.

Strong in UX fundamentals (IA, usability testing, heuristics, accessibility/WCAG/AODA) and design systems, with a background in branding, digital marketing, and visual storytelling. Passionate about turning business goals into user-centered digital product experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Freelance UI/UX Designer & Graphic Designer

January 1, 2020 - Present

Designed user-centered digital experiences including websites, landing pages, marketing materials, and social media campaigns. Created wireframes, user flows, and high-fidelity prototypes using Figma. Developed responsive interface designs for desktop and mobile, conducted competitor/user research, and applied UX principles to improve usability and navigation. Built visual design systems (typography, color palettes, components, brand guidelines) and collaborated with clients to translate business objectives into effective design solutions. Designed digital marketing assets supporting online campaigns and customer engagement. Used AI-powered tools to accelerate ideation, concept development, and prototyping.

Graphic / Website Designer at Amitis Software

January 1, 2015 - January 1, 2020

Designed user interfaces and digital experiences for software products and web-based applications. Created wireframes, user flows, and interactive prototypes to support product planning and development. Collaborated with developers, stakeholders, and team members to translate business requirements into user-centered solutions. Conducted user research and analyzed feedback to improve usability and interface clarity. Developed visual design assets, layouts, and UI components aligned with brand and product goals, and applied UX principles to enhance navigation and workflow efficiency. Supported responsiveness across desktop and mobile platforms and contributed to style guides, UI patterns, and design standards.