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Aditi Walia

Available to hire

I’m Aditi Walia, a digital marketing graduate with hands-on experience creating content across social, SEO, and email.

About

I’m Aditi Walia, a digital marketing graduate with hands-on experience creating content across social, SEO, and email. I’ve written and executed campaigns from planning through performance reporting, and I’m currently building further with Digital Marketing and AI training.

Comfortable across the full marketing workflow, I support everything from keyword research, on-page SEO improvements, and ad copy/A-B testing to newsletter creation and multi-channel reporting. I also enjoy repurposing content effectively across platforms, collaborating with influencers, and turning data into clear takeaways for teams.

  • 1 year's experience
  • Joined July 2026

Industry experience

  • Education
  • Media & Entertainment
  • Professional Services
  • Non-Profit Organization

Work experience

Social Media Manager · World of Digital DudesOct 2023 – Dec 2023 · 3 mos

Filmed and edited content for 5+ client accounts and repurposed it for Instagram, TikTok, and Facebook while keeping the content fresh (not copy-pasted). Built design assets and maintained content calendars in Canva. Increased organic reach by 26% and engagement by 40% across clients over eight weeks.

Digital Marketing Executive · W Techy Pvt. Ltd.Sep 2023 – May 2024 · 9 mos

Created short-form content and ad copy for multiple brand accounts on LinkedIn and other social platforms. Conducted keyword research and supported on-page SEO improvements, contributing to a 25% visibility increase across accounts. Built newsletters in Mailchimp from first draft through to send. Sourced and managed influencer collaborations from outreach through performance review. Translated monthly performance data into concise insights and actions for the wider team.

Social Media & Events Volunteer · Rotaract Club of Chandigarh Himalayan IndiaJan 2021 – Jan 2022 · 1 yr 1 mo

Supported planning and coordination for events, handling logistics and on-the-day operations for groups of 50+ attendees. Managed day-to-day tasks such as publishing content, updating assets, and basic reporting alongside the wider team.

Education

MSc Digital Marketing (Merit) · Newcastle University2024 – 2025
Bachelor’s in Commerce (Hons. In Management Studies) (First class honours) · Panjab University2020 – 2023
Digital Marketing and AI certification · Digital Marketing Institute2026

Certifications and awards

Digital Marketing and AI2026

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