Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I thrive at the intersection of business, innovation and AI, helping organisations shape brands, products and digital experiences by combining strategic thinking with technology and a deep understanding of human behaviour. I enjoy creating the conditions for innovation to thrive: connecting people, perspectives and opportunities so ideas become tangible progress—through experimentation, iteration, and a focus on sustainable growth and organisational wellbeing.…I thrive at the intersection of business, innovation and AI, helping organisations shape brands, products and digital experiences by combining strategic thinking with technology and a deep understanding of human behaviour. I enjoy creating the conditions for innovation to thrive: connecting people, perspectives and opportunities so ideas become tangible progress—through experimentation, iteration, and a focus on sustainable growth and organisational wellbeing.

user1762649

Brand Strategist, Creative Director, AI Strategy Consultant, +4





I thrive at the intersection of business, innovation and AI, helping organisations shape brands, products and digital experiences by combining strategic thinking with technology and a deep understanding of human behaviour. I enjoy creating the conditions for innovation to thrive: connecting people, perspectives and opportunities so ideas become tangible progress—through experimentation, iteration, and a focus on sustainable growth and organisational wellbeing.…I thrive at the intersection of business, innovation and AI, helping organisations shape brands, products and digital experiences by combining strategic thinking with technology and a deep understanding of human behaviour. I enjoy creating the conditions for innovation to thrive: connecting people, perspectives and opportunities so ideas become tangible progress—through experimentation, iteration, and a focus on sustainable growth and organisational wellbeing.

Available to hire

I thrive at the intersection of business, innovation and AI, helping organisations shape brands, products and digital experiences by combining strategic thinking with technology and a deep understanding of human behaviour.

I enjoy creating the conditions for innovation to thrive: connecting people, perspectives and opportunities so ideas become tangible progress—through experimentation, iteration, and a focus on sustainable growth and organisational wellbeing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Chief Operating Officer & Independent Innovation Consultant at Piceci Services

February 1, 2026 - Present

Served as Chief Operating Officer and Independent Innovation Consultant alongside the CEO on strategic direction and major business decisions. Led strategic partnerships with technology companies such as HubSpot, Shopify, and Wix, developing partner programmes and coordinating cross-functional teams across IT, sales, and operations. Designed sales incentive and referral programmes and led delivery of the new Piceci Services website. Focused on connecting people, perspectives and opportunities to enable continuous innovation.

Innovation Manager at Piceci Services

November 1, 2025 - February 1, 2026

Defined creative and strategic direction for business growth, transforming new ideas into tangible products, services and internal processes. Created value by identifying opportunities, validating them through experimentation, and developing solutions supporting sustainable growth while preserving organisational balance and wellbeing.

Brand Manager at Piceci Services

January 1, 2024 - November 1, 2025

Shaped the company's brand identity and digital strategy, progressively taking responsibilities across every area of the business. Worked closely with international clients across North America and Europe. As the company's first employee, contributed directly to growth, including expansion into the Middle East with the opening of a new office.

Steward at COOP F.E.M.A

August 1, 2023 - December 1, 2023

Strengthened English communication skills and developed organisational and customer service abilities in fast-paced environments.

Intern / Brand Manager at Selectic GmbH

January 1, 2023 - September 1, 2024

Worked in an AI-driven HR Tech startup specialising in AI skill assessment and workforce development. As an intern progressed to Brand Manager, supporting research and product development and leading brand positioning and communication strategy during key expansion. Helped design competency assessment frameworks (skill assessments, structured interviews, skill matrices, and candidate personas) and translated behavioural and organisational data into practical decision-making insights. Supported development of AI-powered assessment solutions and researched AI adoption dimensions including AI confidence, AI fears & concerns, ethical awareness, and future readiness.