user1762649

Served as Chief Operating Officer and Independent Innovation Consultant alongside the CEO on strategic direction and major business decisions. Led strategic partnerships with technology companies such as HubSpot, Shopify, and Wix, developing partner programmes and coordinating cross-functional teams across IT, sales, and operations. Designed sales incentive and referral programmes and led delivery of the new Piceci Services website. Focused on connecting people, perspectives and opportunities to enable continuous innovation.

Defined creative and strategic direction for business growth, transforming new ideas into tangible products, services and internal processes. Created value by identifying opportunities, validating them through experimentation, and developing solutions supporting sustainable growth while preserving organisational balance and wellbeing.

Shaped the company's brand identity and digital strategy, progressively taking responsibilities across every area of the business. Worked closely with international clients across North America and Europe. As the company's first employee, contributed directly to growth, including expansion into the Middle East with the opening of a new office.