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Digital marketer with 10 years of experience in lead generation, paid media, CRM, SEO, and website optimization. I lead end-to-end acquisition funnels across Google Ads and Meta, optimize landing pages and conversion journeys, and manage reporting and follow-up to improve cost per lead and online registrations.…

Mehdi Abourabia

Digital Marketer, PPC Manager, SEO Expert, +2

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Digital marketer with 10 years of experience in lead generation, paid media, CRM, SEO, and website optimization. I lead end-to-end acquisition funnels across Google Ads and Meta, optimize landing pages and conversion journeys, and manage reporting and follow-up to improve cost per lead and online registrations.…

Available to hire

Digital marketer with 10 years of experience in lead generation, paid media, CRM, SEO, and website optimization. I lead end-to-end acquisition funnels across Google Ads and Meta, optimize landing pages and conversion journeys, and manage reporting and follow-up to improve cost per lead and online registrations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Arabic

Fluent

French

Advanced

English

Advanced

Work Experience

Marketing Manager at Edvantis Group

January 1, 2024 - January 1, 2026

Led digital acquisition and marketing strategy for three higher-education brands, managing a four-person team (content, paid campaigns, CRM follow-up, and reporting). Owned a five-figure marketing budget and improved funnel performance to reduce cost per lead by 25%. Coordinated campaign execution, tracking, and performance reporting to support enrollment growth objectives.

Digital Project Manager at Honoris United Universities

January 1, 2020 - January 1, 2024

Delivered digital lead-generation initiatives with internal marketing teams, including CRM development, landing pages, and website redesigns. Managed digital projects from planning through execution, supporting campaign performance and user journey improvements. Contributed to a 25% year-over-year increase in online registrations through paid advertising and optimization.

Digital Specialist at Real Estate Group Badr

January 1, 2019 - January 1, 2020

Managed in-house website redesign and relaunch with a lead-generation focus. Built a digital acquisition strategy aligned with company sales objectives and coordinated agencies and freelancers across content and multi-channel campaign projects to support pipeline growth.

Traffic Manager at OhMyLead Agency

January 1, 2018 - January 1, 2019

Managed paid acquisition campaigns across Google Ads, Meta, and other digital channels. Advised clients on targeting, campaign optimization, and budget allocation to improve performance and efficiency of paid media investments.

Webmaster at Mundiapolis University

January 1, 2015 - January 1, 2018

Managed the university WordPress website, landing pages, and digital content. Worked on SEO-driven improvements to achieve leading Google rankings for strategic private higher-education searches in the local market.