I am a Graphic & Editorial Designer with over 25 years’ experience creating high-quality visual communications across print and digital media. My career spans publishing, editorial, luxury property, B2B, technology, travel, events and sustainability, giving me a broad understanding of how design can communicate complex ideas, strengthen brands and support wider business objectives. My expertise covers editorial and magazine design, branding, creative campaigns, reports, brochures, presentations, advertising, digital marketing and event communications. I have particular strengths in typography, layout, visual storytelling and print production, with extensive experience taking projects from initial brief and concept through to polished, production-ready artwork. Throughout my freelance career, I have built long-term relationships with clients who value my reliability, creativity and commercial understanding, as well as my ability to manage multiple projects and demanding deadlines. I am equally comfortable working independently or as part of a collaborative creative team, and I enjoy working closely with marketing, editorial and other stakeholders to develop effective visual solutions. I am highly proficient in Adobe Creative Suite, particularly InDesign, Illustrator and Photoshop, and bring exceptional attention to detail, strong organisational skills and a genuine passion for creating thoughtful, engaging design. My approach combines creative thinking with strategic insight, always considering the audience, brand and purpose behind the work.

Lydia Cooke

I am a Graphic & Editorial Designer with over 25 years’ experience creating high-quality visual communications across print and digital media. My career spans publishing, editorial, luxury property, B2B, technology, travel, events and sustainability, giving me a broad understanding of how design can communicate complex ideas, strengthen brands and support wider business objectives. My expertise covers editorial and magazine design, branding, creative campaigns, reports, brochures, presentations, advertising, digital marketing and event communications. I have particular strengths in typography, layout, visual storytelling and print production, with extensive experience taking projects from initial brief and concept through to polished, production-ready artwork. Throughout my freelance career, I have built long-term relationships with clients who value my reliability, creativity and commercial understanding, as well as my ability to manage multiple projects and demanding deadlines. I am equally comfortable working independently or as part of a collaborative creative team, and I enjoy working closely with marketing, editorial and other stakeholders to develop effective visual solutions. I am highly proficient in Adobe Creative Suite, particularly InDesign, Illustrator and Photoshop, and bring exceptional attention to detail, strong organisational skills and a genuine passion for creating thoughtful, engaging design. My approach combines creative thinking with strategic insight, always considering the audience, brand and purpose behind the work.

Available to hire

I am a Graphic & Editorial Designer with over 25 years’ experience creating high-quality visual communications across print and digital media. My career spans publishing, editorial, luxury property, B2B, technology, travel, events and sustainability, giving me a broad understanding of how design can communicate complex ideas, strengthen brands and support wider business objectives.
My expertise covers editorial and magazine design, branding, creative campaigns, reports, brochures, presentations, advertising, digital marketing and event communications. I have particular strengths in typography, layout, visual storytelling and print production, with extensive experience taking projects from initial brief and concept through to polished, production-ready artwork.
Throughout my freelance career, I have built long-term relationships with clients who value my reliability, creativity and commercial understanding, as well as my ability to manage multiple projects and demanding deadlines. I am equally comfortable working independently or as part of a collaborative creative team, and I enjoy working closely with marketing, editorial and other stakeholders to develop effective visual solutions.
I am highly proficient in Adobe Creative Suite, particularly InDesign, Illustrator and Photoshop, and bring exceptional attention to detail, strong organisational skills and a genuine passion for creating thoughtful, engaging design. My approach combines creative thinking with strategic insight, always considering the audience, brand and purpose behind the work.

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Work Experience

Senior Graphic Designer (Contract) at Fine & Country
September 1, 2020 - Present
Lead the design of premium editorial publications and integrated marketing campaigns for a leading luxury property brand. Create compelling visual storytelling that strengthens brand reputation, engages global audiences and supports commercial growth. Designed and produced multiple consumer magazine titles using sophisticated typography, editorial layout and visual storytelling while delivering to demanding publishing deadlines. Created luxury editorial publications showcasing international properties across print and digital channels. Developed integrated marketing campaigns, advertising and promotional assets for international markets, and managed multiple concurrent projects with meticulous, production-ready artwork while maintaining consistency.
Head of Creative at SmartCitiesWorld
January 1, 2019 - Present
Lead the creative direction and evolution of the SmartCitiesWorld brand, producing engaging editorial publications, thought leadership content and integrated marketing campaigns that strengthen brand recognition, increase audience engagement and support commercial growth. Design editorial reports, white papers and thought leadership publications by transforming technical and commercial content into compelling visual stories. Develop the visual identity and creative assets for the annual SmartCitiesWorld Summit, delivering branding across digital, print and large-format event graphics that support campaigns attracting more than 3,000 global registrations and increase sponsorship opportunities.
Freelance Senior Graphic Designer at Lydia Cooke Ltd
January 1, 2008 - Present
Provide creative design services for clients across publishing, luxury travel, property, motorsport and B2B sectors. Selected clients include Fine & Country, SmartCitiesWorld, Exclusively Group, Xped Global and Gus Burton Racing. Work includes brand identity design and rebrands; editorial publications, brochures and sales collateral; marketing campaigns, advertising and proposal documents; presentation decks, reports and event materials; and digital assets such as social media graphics and email communications. Build long-term client relationships through consistent delivery, creative excellence and a deep understanding of brand and audiences.
Senior Graphic Designer at Target Publishing Ltd
January 1, 2003 - January 1, 2007
Responsible for the design, layout, production and scheduling of multiple consumer magazine titles. Titles included Outdoor Enthusiast, OE Retailer, CAM Lifestyle, Natural Lifestyle, Nutrition i-mag and Naturally Good Health. Produced editorial layouts and production-ready artwork for demanding publishing deadlines.
Graphic Designer at Archant Specialist
January 1, 2001 - January 1, 2003
Designed editorial layouts for national magazines including Professional Photographer, Pilot, Healthy You, Graphics International, Swimming Pool News and other related publications and promotion material. Delivered consistent, production-ready editorial design for print publishing schedules.

Education

BA (Hons) Graphic Information Design (2:1) at University of Westminster
January 1, 1998 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Real Estate & Construction, Professional Services, Other