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Creative and results-driven Digital Marketing Specialist with 9+ years of experience in content creation, social media, paid advertising, email marketing, and digital campaigns across international markets. Skilled in developing engaging content, managing end-to-end campaigns, analysing performance, and driving brand growth.…

Muhammad Rashid

Digital Marketer, Content Creator, Content Producer, +2

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Creative and results-driven Digital Marketing Specialist with 9+ years of experience in content creation, social media, paid advertising, email marketing, and digital campaigns across international markets. Skilled in developing engaging content, managing end-to-end campaigns, analysing performance, and driving brand growth.…

Available to hire

Creative and results-driven Digital Marketing Specialist with 9+ years of experience in content creation, social media, paid advertising, email marketing, and digital campaigns across international markets. Skilled in developing engaging content, managing end-to-end campaigns, analysing performance, and driving brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Marketing Specialist at MajesticBlink Pvt. Ltd

January 1, 2025 - Present

Plan and manage platform-specific social media content across Instagram, Facebook, TikTok, and LinkedIn. Create and manage written, photographic, and video content end-to-end from creative brief through production, editing, publishing, and performance review. Maintain and update website content using WordPress CMS for accurate, current product and brand information. Coordinate and execute multi-platform digital campaigns supporting launches, promotions, and seasonal activity. Monitor performance using Google Analytics and Meta Business Suite and produce reports with actionable insights while maintaining brand consistency across channels.

Digital Marketing Specialist at Sleekhive Technologies Pvt Ltd

March 1, 2021 - October 1, 2022

Managed content planning, production, and publishing across Facebook, Instagram, and LinkedIn for company and client brands. Created written and visual social and website content while maintaining brand consistency and alignment with marketing objectives. Planned and executed Meta paid social campaigns supporting lead generation and brand awareness goals via data-driven targeting and creative testing. Monitored content and campaign performance and provided reporting to improve results and refine forward strategy, including coordination of product promotions across social, email, and web.

Digital Marketing Specialist at ACE Digitals Pvt Ltd

August 1, 2019 - February 1, 2021

Managed social media channels and digital marketing campaigns for clients to build brand awareness and drive engagement. Developed and published written and visual content for social, websites, and email campaigns ensuring on-brand messaging for target audiences. Ran Google Ads and paid social campaigns, managing keyword strategy, audience targeting, and optimisation to deliver results within budget. Provided performance reporting and strategic recommendations to support ongoing improvement of content and campaigns.

Digital Marketing Specialist (Freelance) at Self-Employed

June 1, 2017 - Present

Developed and executed full-funnel digital marketing strategies for clients across retail, lifestyle, consumer, and B2B sectors, including content creation, paid social, SEO, email marketing, and affiliate marketing. Managed social media content across Instagram, Facebook, TikTok, LinkedIn, and YouTube. Produced video and photo content (scripting, filming, editing, publishing) aligned with each brand’s identity. Managed Meta Ads, TikTok Ads, and Google Ads for brand awareness, promotions, and lead generation with hands-on targeting, creative testing, budget management, and performance optimisation. Coordinated multi-channel campaigns for launches, seasonal promotions, and events across social, email, and web. Maintained WordPress sites and executed Mailchimp/ActiveCampaign email workflows including segmentation and A/B testing; delivered reporting and multilingual adaptations for UK, EU, and other markets.