Muhammad Rashid

Plan and manage platform-specific social media content across Instagram, Facebook, TikTok, and LinkedIn. Create and manage written, photographic, and video content end-to-end from creative brief through production, editing, publishing, and performance review. Maintain and update website content using WordPress CMS for accurate, current product and brand information. Coordinate and execute multi-platform digital campaigns supporting launches, promotions, and seasonal activity. Monitor performance using Google Analytics and Meta Business Suite and produce reports with actionable insights while maintaining brand consistency across channels.

Managed content planning, production, and publishing across Facebook, Instagram, and LinkedIn for company and client brands. Created written and visual social and website content while maintaining brand consistency and alignment with marketing objectives. Planned and executed Meta paid social campaigns supporting lead generation and brand awareness goals via data-driven targeting and creative testing. Monitored content and campaign performance and provided reporting to improve results and refine forward strategy, including coordination of product promotions across social, email, and web.

Managed social media channels and digital marketing campaigns for clients to build brand awareness and drive engagement. Developed and published written and visual content for social, websites, and email campaigns ensuring on-brand messaging for target audiences. Ran Google Ads and paid social campaigns, managing keyword strategy, audience targeting, and optimisation to deliver results within budget. Provided performance reporting and strategic recommendations to support ongoing improvement of content and campaigns.