Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior Digital Marketing Manager with 9+ years of experience driving e-commerce strategy, campaign optimization, and digital transformation across EMEA, US, and APAC. Skilled in leveraging advanced analytics, multi-touch attribution, and AI-powered search relevance to maximize ROI. Proven track record in leading cross-functional teams and executing large-scale initiatives that deliver measurable growth across Tech and FMCG industries.…Senior Digital Marketing Manager with 9+ years of experience driving e-commerce strategy, campaign optimization, and digital transformation across EMEA, US, and APAC. Skilled in leveraging advanced analytics, multi-touch attribution, and AI-powered search relevance to maximize ROI. Proven track record in leading cross-functional teams and executing large-scale initiatives that deliver measurable growth across Tech and FMCG industries.

Natalie Assouad

Digital Marketer, eCommerce Developer, PPC Manager, +2





Senior Digital Marketing Manager with 9+ years of experience driving e-commerce strategy, campaign optimization, and digital transformation across EMEA, US, and APAC. Skilled in leveraging advanced analytics, multi-touch attribution, and AI-powered search relevance to maximize ROI. Proven track record in leading cross-functional teams and executing large-scale initiatives that deliver measurable growth across Tech and FMCG industries.…Senior Digital Marketing Manager with 9+ years of experience driving e-commerce strategy, campaign optimization, and digital transformation across EMEA, US, and APAC. Skilled in leveraging advanced analytics, multi-touch attribution, and AI-powered search relevance to maximize ROI. Proven track record in leading cross-functional teams and executing large-scale initiatives that deliver measurable growth across Tech and FMCG industries.

Available to hire

Senior Digital Marketing Manager with 9+ years of experience driving e-commerce strategy, campaign optimization, and digital transformation across EMEA, US, and APAC. Skilled in leveraging advanced analytics, multi-touch attribution, and AI-powered search relevance to maximize ROI. Proven track record in leading cross-functional teams and executing large-scale initiatives that deliver measurable growth across Tech and FMCG industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

French

Advanced

Work Experience

Search Global Ecommerce - AI Data Service and Operations at TikTok

July 1, 2024 - Present

Led AI analysis initiatives aligned with expert evaluations, boosting accuracy by 59% and driving adoption of AI for scalable, consistent search performance. Improved UK product search quality by 55% and exceeded UK targets by 107% through a relevance project across content, user cards, and products, expanding to key EU markets. Enhanced search relevance by 167% using Quick Filter Tags and reduced Video and Live content issues by 13% in the US. Executed 30+ global projects across EU, US, and APAC, shaping algorithms and accelerating e-commerce growth. Standardized SOPs to reduce evaluation task completion time by 40% and owned training, onboarding, and calibration for global teams (EU, US, APAC), raising accuracy by 36% while sustaining 95%+ delivery quality.

Search and Content Ecommerce Manager at Mars Wrigley and Petcare

May 1, 2022 - June 30, 2024

Led MEA Search and Content strategy for 15 retailers and 26 brands, driving conversion and visibility. Launched first Paid Search campaign: 25% CR and 700% ROAS on Amazon; 40% CR and 270% ROAS on Delivery Hero. Increased Ramadan sales by 200% by reallocating media spend pre-season using behavioral data without additional budget, and improved ROAS by 150% in KSA by aligning search spend to digital consumer behavior. Amplified MEA Search performance by 139% and boosted content scores by 6% through the Perfect Digital Score program, and generated a 10% sales uplift via Test & Learn initiatives including Mobile Hero image optimization. Produced 1,000+ localized digital assets in Arabic and English and collaborated with global, regional, and agency teams to ensure high-quality execution across MEA.

Digital Insights Manager at IBM

November 1, 2016 - January 31, 2022

Drove a 600% increase in marketing-attributed opportunities using predictive analytics and Multi-Touch Attribution, improving efficiency, ROI, and sales–marketing alignment. Reduced media costs by 40% by implementing a scalable regional lead validation framework. Boosted reporting speed by 700% as EMEA SQL Focal, closing data gaps and delivering granular insights. Built a consolidated regional management system to streamline cross-BU reporting for faster decisions and led analytics enablement sessions to empower teams to drive impact. Received multiple awards including 2x EMEA CMO awards, the MEA CDO Award, and the MEA Galaxy Star for analytics leadership and business transformation.