Conducted user interviews to validate value proposition for a post-check concept; synthesized findings into a target persona. Mapped business model components including value proposition, customer segments, distribution channels, and freemium-plus licensing revenue strategy. Built a complete brand identity (name, logo concept, slogan, and brand voice) based on user research. Developed end-to-end web copy for a lifestyle magazine concept targeting young Muslim women; created homepage messaging, brand story, and community sections, and designed/published the live homepage with layout and visuals. Produced supporting visual assets in Canva (magazine cover concept, editorial spread layout, seasonal mood board). Wrote a three-email direct-response launch sequence for a premium membership offer (“The Milly Club”), applying persuasion and copywriting frameworks and creating A/B subject line variations.