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Google Ads and digital marketing specialist with 7+ years of experience managing high-stakes paid advertising, optimizing complex search and paid social campaigns, and building advanced tracking setups (GTM, GA4) to maximize ROAS. Experienced in B2B account strategy, CPC and bid optimization, and multi-market execution across the UK, US, Australia, and New Zealand. Bridges technical data and business growth by running deep search term analysis, performance audits, and conversion tracking implementations. Also brings strong operations and client success background, handling complex customer support workflows with high KPI and compliance standards, then translating that rigor into scalable ad account management.…Google Ads and digital marketing specialist with 7+ years of experience managing high-stakes paid advertising, optimizing complex search and paid social campaigns, and building advanced tracking setups (GTM, GA4) to maximize ROAS. Experienced in B2B account strategy, CPC and bid optimization, and multi-market execution across the UK, US, Australia, and New Zealand. Bridges technical data and business growth by running deep search term analysis, performance audits, and conversion tracking implementations. Also brings strong operations and client success background, handling complex customer support workflows with high KPI and compliance standards, then translating that rigor into scalable ad account management.

REX V. GAVIOLA

Digital Marketer, SEO Expert, PPC Manager, +3

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Google Ads and digital marketing specialist with 7+ years of experience managing high-stakes paid advertising, optimizing complex search and paid social campaigns, and building advanced tracking setups (GTM, GA4) to maximize ROAS. Experienced in B2B account strategy, CPC and bid optimization, and multi-market execution across the UK, US, Australia, and New Zealand. Bridges technical data and business growth by running deep search term analysis, performance audits, and conversion tracking implementations. Also brings strong operations and client success background, handling complex customer support workflows with high KPI and compliance standards, then translating that rigor into scalable ad account management.…Google Ads and digital marketing specialist with 7+ years of experience managing high-stakes paid advertising, optimizing complex search and paid social campaigns, and building advanced tracking setups (GTM, GA4) to maximize ROAS. Experienced in B2B account strategy, CPC and bid optimization, and multi-market execution across the UK, US, Australia, and New Zealand. Bridges technical data and business growth by running deep search term analysis, performance audits, and conversion tracking implementations. Also brings strong operations and client success background, handling complex customer support workflows with high KPI and compliance standards, then translating that rigor into scalable ad account management.

Available to hire

Google Ads and digital marketing specialist with 7+ years of experience managing high-stakes paid advertising, optimizing complex search and paid social campaigns, and building advanced tracking setups (GTM, GA4) to maximize ROAS. Experienced in B2B account strategy, CPC and bid optimization, and multi-market execution across the UK, US, Australia, and New Zealand.

Bridges technical data and business growth by running deep search term analysis, performance audits, and conversion tracking implementations. Also brings strong operations and client success background, handling complex customer support workflows with high KPI and compliance standards, then translating that rigor into scalable ad account management.

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Experience Level

Expert

Expert

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Expert

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Work Experience

Freelance TikTok Ads Specialist

September 1, 2025 - February 1, 2026

Managed and optimized end-to-end TikTok ad campaigns for e-commerce and lead-generation clients, including budget allocation, bid strategies, and creative testing. Audited existing TikTok accounts to resolve performance bottlenecks, improving CTR and reducing CPA using granular optimizations. Built custom and lookalike audience targeting frameworks while running continuous creative A/B testing to scale ROAS.

Senior Account Strategist (Google Ads B2B)

January 1, 2024 - Present

Directly manages, optimizes, and scales B2B Google Ads campaigns for global advertisers, driving ROI through aggressive CPC optimization and advanced search term analysis. Oversees/consults for a 100+ client portfolio each quarter, identifying account friction points to support retention and growth. Designs localized, region-specific search and display strategies for the UK, Australia, and New Zealand. Owns end-to-end technical implementations including Google Tag Manager (GTM) setups, GA4 migrations, and advanced conversion tracking configurations to ensure precise attribution.

Customer Service Representative (AT&T Telco B2C) at AcqUire BPO

January 1, 2023 - Present

Handled high-volume customer resolutions, complex billing inquiries, and technical support for a major US telecommunications provider. Maintained strict performance KPIs while executing consumer retention strategies to improve lifetime customer value.

Customer Service Representative (Aetna Provider Account) at Sagility

January 1, 2022 - Present

Provided complex operational support for a US healthcare insurance provider network. Ensured absolute data accuracy and compliance with HIPAA and strict privacy standards.

Freelance Digital Marketing Specialist (Google & Facebook Ads)

January 1, 2022 - December 31, 2023

Partnered with business owners to build, launch, and manage paid search and social campaigns. Optimized targeting structures and creative ad assets to increase audience reach. Conducted performance audits, creative refreshes, and tactical budget reallocations to extract maximum efficiency from client ad spend.

Customer Service Representative (US Medicare & Medicaid) at NTELESOLUTIONS

January 1, 2019 - December 31, 2021

Managed high-volume inbound and outbound member communications across the US federal healthcare ecosystem. Achieved top performance through rapid issue resolution and strong communication metrics.