Anastasiia Vasheka

Designed Instagram post graphics and reel covers while maintaining visual consistency with the established brand style. Collaborated with the social media content team to create cover designs for varied article topics across culture, film, and music, ensuring the visuals matched the themes and supported engagement on digital-first platforms.

Led the platform’s Instagram and WhatsApp channels by managing content strategy and day-to-day communications. Directed four promotional campaigns for theater productions, overseeing design approval, revisions, and alignment with regular content assets across campaign and ongoing social media work.

As Graphic Designer (first 3 months), created a new brand mascot aligned with the platform’s updated visual identity and launched it through a themed post and story series. Supported the promotional campaign for the "Mozaika" production as post designer and assistant to the Head of Media Department. As Head of Media Department, led Instagram and WhatsApp channel content strategy and day-to-day communications, and directed four promotional campaigns for theater productions, overseeing design approvals and revisions for both campaign assets and regular content.