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Brand marketing professional with 6+ years of international experience shaping integrated campaigns for luxury fashion, beauty, and hospitality brands across APAC and EMEA. Skilled at translating global brand vision into locally resonant strategies, managing cross-functional stakeholders, and building brand-consistency frameworks across culturally distinct markets. Fluent in Chinese and English, with professional French. Deep understanding of luxury consumer behavior, brand storytelling, and the operational precision needed to bring ambitious campaigns to life—supported by end-to-end experience across strategy, execution, influencer/media partnerships, and performance-driven reporting.…Brand marketing professional with 6+ years of international experience shaping integrated campaigns for luxury fashion, beauty, and hospitality brands across APAC and EMEA. Skilled at translating global brand vision into locally resonant strategies, managing cross-functional stakeholders, and building brand-consistency frameworks across culturally distinct markets. Fluent in Chinese and English, with professional French. Deep understanding of luxury consumer behavior, brand storytelling, and the operational precision needed to bring ambitious campaigns to life—supported by end-to-end experience across strategy, execution, influencer/media partnerships, and performance-driven reporting.

W AN-JUNG HSIEH (Jane)

Brand Strategist, Digital Marketer, Project Manager, +2

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Brand marketing professional with 6+ years of international experience shaping integrated campaigns for luxury fashion, beauty, and hospitality brands across APAC and EMEA. Skilled at translating global brand vision into locally resonant strategies, managing cross-functional stakeholders, and building brand-consistency frameworks across culturally distinct markets. Fluent in Chinese and English, with professional French. Deep understanding of luxury consumer behavior, brand storytelling, and the operational precision needed to bring ambitious campaigns to life—supported by end-to-end experience across strategy, execution, influencer/media partnerships, and performance-driven reporting.…Brand marketing professional with 6+ years of international experience shaping integrated campaigns for luxury fashion, beauty, and hospitality brands across APAC and EMEA. Skilled at translating global brand vision into locally resonant strategies, managing cross-functional stakeholders, and building brand-consistency frameworks across culturally distinct markets. Fluent in Chinese and English, with professional French. Deep understanding of luxury consumer behavior, brand storytelling, and the operational precision needed to bring ambitious campaigns to life—supported by end-to-end experience across strategy, execution, influencer/media partnerships, and performance-driven reporting.

Available to hire

Brand marketing professional with 6+ years of international experience shaping integrated campaigns for luxury fashion, beauty, and hospitality brands across APAC and EMEA. Skilled at translating global brand vision into locally resonant strategies, managing cross-functional stakeholders, and building brand-consistency frameworks across culturally distinct markets.

Fluent in Chinese and English, with professional French. Deep understanding of luxury consumer behavior, brand storytelling, and the operational precision needed to bring ambitious campaigns to life—supported by end-to-end experience across strategy, execution, influencer/media partnerships, and performance-driven reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

French

Advanced

Japanese

Intermediate

Korean

Intermediate

Work Experience

Global Client Manager at Dentsu France (iProspect Global)

November 1, 2024 - March 1, 2025

Stewarded brand strategy and campaign governance across 10+ markets (EU, US, APAC), coordinating global creative, media, and strategy teams to deliver cohesive activations aligned with brand guidelines and commercial objectives. Synthesized multi-market consumer trends, competitive benchmarks, and performance data into strategic reports for senior leadership to inform brand investment decisions and go-to-market priorities. Governed multi-market A&P budgets and campaign timelines, establishing standardized delivery frameworks that improved cross-functional execution and process consistency. Mentored junior team members on strategic thinking and project coordination to elevate team capability and output quality.

Digital Analyst, APAC Region at Assembly Global

March 1, 2022 - June 1, 2024

Led integrated 360° campaign strategy and execution across 8 APAC markets for luxury fashion, hospitality, and lifestyle brands, coordinating brand storytelling across social, digital, PR, and experiential channels. Built the Mandarin Oriental APAC Social Playbook to standardize brand voice, visual identity guidelines, and market-specific storytelling for culturally diverse consistency. Developed brand messaging frameworks and campaign positioning concepts grounded in consumer insights and cultural nuance across Korea, Japan, Taiwan, and SEA. Managed influencer and media partnerships across APAC platforms (LINE, RED/Xiaohongshu, Naver, Meta), overseeing creative briefs, content approvals, and adherence to brand guidelines. Conducted ongoing competitive analysis and consumer trend research across Taiwan and APAC, translating findings into actionable campaign positioning and strategy recommendations. Delivered post-campaign insight reports and strategic recommendations to support measur

Project Manager at Ri Kuen International Education

January 1, 2020 - December 1, 2021

Designed and executed integrated brand campaigns across digital and content channels, managing creative briefing, influencer partnerships, and stakeholder coordination from concept through delivery. Grew organic social engagement by 30% via audience-led content strategy, editorial planning, and community-first brand storytelling. Coordinated cross-functional teams across creative, editorial, and commercial functions to ensure consistent brand narrative and on-time campaign delivery.

Media Operations Specialist, SEA Region at IH Digital

August 1, 2017 - May 1, 2019

Executed multi-market brand campaign rollouts across six Southeast Asian markets, adapting messaging and creative assets to diverse local consumer behaviors while preserving global brand standards. Initiated content and SEO strategy that generated a 400% increase in qualified inbound leads within three months.