W AN-JUNG HSIEH (Jane)

Stewarded brand strategy and campaign governance across 10+ markets (EU, US, APAC), coordinating global creative, media, and strategy teams to deliver cohesive activations aligned with brand guidelines and commercial objectives. Synthesized multi-market consumer trends, competitive benchmarks, and performance data into strategic reports for senior leadership to inform brand investment decisions and go-to-market priorities. Governed multi-market A&P budgets and campaign timelines, establishing standardized delivery frameworks that improved cross-functional execution and process consistency. Mentored junior team members on strategic thinking and project coordination to elevate team capability and output quality.

Led integrated 360° campaign strategy and execution across 8 APAC markets for luxury fashion, hospitality, and lifestyle brands, coordinating brand storytelling across social, digital, PR, and experiential channels. Built the Mandarin Oriental APAC Social Playbook to standardize brand voice, visual identity guidelines, and market-specific storytelling for culturally diverse consistency. Developed brand messaging frameworks and campaign positioning concepts grounded in consumer insights and cultural nuance across Korea, Japan, Taiwan, and SEA. Managed influencer and media partnerships across APAC platforms (LINE, RED/Xiaohongshu, Naver, Meta), overseeing creative briefs, content approvals, and adherence to brand guidelines. Conducted ongoing competitive analysis and consumer trend research across Taiwan and APAC, translating findings into actionable campaign positioning and strategy recommendations. Delivered post-campaign insight reports and strategic recommendations to support measur

Designed and executed integrated brand campaigns across digital and content channels, managing creative briefing, influencer partnerships, and stakeholder coordination from concept through delivery. Grew organic social engagement by 30% via audience-led content strategy, editorial planning, and community-first brand storytelling. Coordinated cross-functional teams across creative, editorial, and commercial functions to ensure consistent brand narrative and on-time campaign delivery.