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Empathetic copywriter and meticulous senior editor with 12+ years’ experience creating and optimising impactful content across marketing, health, wellness, beauty and lifestyle brands. Known for writing original, reader-first stories and editing with accuracy, care and compliance. I build clear tone of voice, strengthen editorial processes with data and audience insights, and collaborate confidently with clients and creative teams. From ideation to production, I turn research into engaging content—whether for web, apps, mobile or campaign communications—while supporting junior team members through training and mentoring.…Empathetic copywriter and meticulous senior editor with 12+ years’ experience creating and optimising impactful content across marketing, health, wellness, beauty and lifestyle brands. Known for writing original, reader-first stories and editing with accuracy, care and compliance. I build clear tone of voice, strengthen editorial processes with data and audience insights, and collaborate confidently with clients and creative teams. From ideation to production, I turn research into engaging content—whether for web, apps, mobile or campaign communications—while supporting junior team members through training and mentoring.

Megan Smart

Copywriter, SEO Expert, Content Designer, +1

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Empathetic copywriter and meticulous senior editor with 12+ years’ experience creating and optimising impactful content across marketing, health, wellness, beauty and lifestyle brands. Known for writing original, reader-first stories and editing with accuracy, care and compliance. I build clear tone of voice, strengthen editorial processes with data and audience insights, and collaborate confidently with clients and creative teams. From ideation to production, I turn research into engaging content—whether for web, apps, mobile or campaign communications—while supporting junior team members through training and mentoring.…Empathetic copywriter and meticulous senior editor with 12+ years’ experience creating and optimising impactful content across marketing, health, wellness, beauty and lifestyle brands. Known for writing original, reader-first stories and editing with accuracy, care and compliance. I build clear tone of voice, strengthen editorial processes with data and audience insights, and collaborate confidently with clients and creative teams. From ideation to production, I turn research into engaging content—whether for web, apps, mobile or campaign communications—while supporting junior team members through training and mentoring.

Available to hire

Empathetic copywriter and meticulous senior editor with 12+ years’ experience creating and optimising impactful content across marketing, health, wellness, beauty and lifestyle brands. Known for writing original, reader-first stories and editing with accuracy, care and compliance.

I build clear tone of voice, strengthen editorial processes with data and audience insights, and collaborate confidently with clients and creative teams. From ideation to production, I turn research into engaging content—whether for web, apps, mobile or campaign communications—while supporting junior team members through training and mentoring.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Editorial Illustration

Beginner

Language

English

Advanced

Work Experience

Senior Editor at GreenPark

September 1, 2022 - April 30, 2024

Edited, wrote and optimised content across multiple brands and sectors including health, wellness, beauty and food (e.g., Vaseline, Rexona, AXE, Lipton, Campari, Clarins, Fybogel, MagneB6, Sanofi, Unilever). Created and adapted content for formats such as apps and websites, presented work and incorporated client feedback, and led monthly training for international content teams. Improved editorial processes (AI usage, SEO briefs, research and strategy documents), managed a junior copywriter and supported hiring and training of freelancers. Produced content audits, content plans and tone-of-voice/brand documentation from ideation through production.

Head of Branded Content at Morpho Agency

January 1, 2022 - September 30, 2022

Created emotive, original branded content across campaign channels for vegan food and sustainable thought-leadership messaging. Helped brands define and maintain authentic tone of voice across web, social, email and press releases. Collaborated closely with creative teams to align copy and design for maximum impact.

Digital Copywriter at Holland & Barrett

August 1, 2019 - January 31, 2022

Wrote SEO-optimised blog content for the Health Hub, focusing particularly on Women’s Health, to inform customers and drive engagement. Produced website and app copy that complied with health regulations, including product, category and brand pages. Sourced relevant studies and medical references, optimised content for search rankings, and supported broader business copy requests (campaigns and adverts). Applied HTML and uploaded content to the website.

Digital Copywriter at KitchenCraft

July 1, 2017 - January 31, 2019

Wrote imaginative, detailed product descriptions to drive sales on Amazon. Conducted intensive competitor research to ensure competitiveness on top-ranked products and sellers. Researched Google keywords and optimised product descriptions for SEO. Uploaded products to Amazon using Microsoft Excel and supported administrative tasks, including occasional work with customer service on social media.

Owner at Megan’s Vegan Pick ‘n’ Mix

February 1, 2017 - November 30, 2018

Marketed and grew the business using social media and WordPress. Created compelling visuals with Photoshop, developed business plans, kept accounts accurate, and attended events to sell products.

Content Administrator (temporary contract) at Peppermill Interiors

January 1, 2017 - April 30, 2017

Wrote product descriptions, blogs and email campaigns using MailChimp (B2B and B2C), and proofread content. Optimised copy for SEO on WordPress and OpenCart, analysed marketing effectiveness with Google Ads and A/B testing for email campaigns, and supported day-to-day content administration.

English Teacher at Koh Samui Tutoring and Vocational School

March 1, 2016 - September 30, 2016

Taught adults and children from many nationalities to communicate in English. Planned lessons to be both highly educational and enjoyable, learning new skills quickly and applying them effectively to teaching practice.

Writer (freelance) at Wlingua

March 1, 2016 - September 30, 2016

Wrote English exam practice exercises for a First Certificate in English course. Researched and designed question and exercise content to accurately test students’ skills while keeping materials engaging and educational.

Marketing Coordinator at Amada UK

August 1, 2015 - February 29, 2016

Coordinated the European block marketing schedule and produced customised materials for different companies. Researched and wrote public E-Bulletin and internal newsletters using MailChimp, updated website social/news/events areas, created marketing materials in Photoshop, interviewed companies and wrote articles for the Amada Journal, wrote press releases for new products/company news, and selected promotional merchandise.