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Versatile copywriter and content specialist with 10+ years of experience in online marketing, SEO-driven content, and brand messaging. I craft compelling copy for web, landing pages, email campaigns, product pages, ads, and social content—always with an editorial eye and a focus on conversions.…

Keely P. Lassen

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Versatile copywriter and content specialist with 10+ years of experience in online marketing, SEO-driven content, and brand messaging. I craft compelling copy for web, landing pages, email campaigns, product pages, ads, and social content—always with an editorial eye and a focus on conversions.…

Available to hire

Versatile copywriter and content specialist with 10+ years of experience in online marketing, SEO-driven content, and brand messaging. I craft compelling copy for web, landing pages, email campaigns, product pages, ads, and social content—always with an editorial eye and a focus on conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Copywriter at Blade HQ

October 1, 2022 - April 30, 2025

Created detailed product descriptions to help customers make informed purchasing decisions. Maintained brand voice while writing clear and concise product specs and web copy, ensuring consistency across online catalog content.

Copywriter at Revity

October 1, 2022 - April 30, 2025

Developed branded content for diverse clients, including blogs, web pages, ads, and social posts. Conducted keyword research and implemented SEO strategies to improve search visibility. Edited peer work for clarity, consistency, and SEO alignment while supporting cross-functional collaboration and content quality.

Copywriter at Epic Marketing

July 1, 2022 - August 31, 2022

Produced blog content for a variety of industries including fitness and construction. Followed client-specific brand guidelines and keyword strategies to deliver SEO-aligned writing that meets marketing goals.

Content Specialist / Copywriter at Vitality Medical

July 1, 2017 - December 31, 2020

Wrote and optimized product descriptions for multiple e-commerce platforms. Utilized Magento and internal tools for content uploads and updates, and performed quality assurance. Mentored new content team members to support consistent, accurate product content.

Content Specialist SEO.com at SEO.com

July 1, 2016 - December 31, 2017

Produced optimized blog and website content based on keyword research. Created SEO-rich topic outlines and collaborated with marketing teams to meet client goals.

Office Manager at Auto Agent Utah

January 1, 2015 - September 30, 2016

Oversaw daily business operations including scheduling, billing, and customer service. Designed and updated website content and promotional graphics while coordinating internal processes and maintaining day-to-day operational support.

Office Coordinator / Content Specialist at SEO.com

September 1, 2011 - January 31, 2014

Managed internal communications, client coordination, and office logistics. Created digital marketing content including blogs, infographics, and SEO copy, supporting ongoing content production and marketing needs.

Sales Coordinator / HR Assistant at OrangeSoda.com

June 1, 2007 - December 31, 2009

Supported HR and Sales departments with payroll, scheduling, reporting, and recruitment. Managed sales data and commission calculations using Excel and contributed to company culture initiatives.