Freelance digital copywriter and content strategist with a strong SEO focus, crafting purpose-driven, brand-aligned content in Italian and English for websites, landing pages, and corporate blogs. I shape editorial plans, optimize on-page elements (headings, meta data, internal links), and define tone of voice and positioning across platforms.

Erica Di Cillo

Freelance digital copywriter and content strategist with a strong SEO focus, crafting purpose-driven, brand-aligned content in Italian and English for websites, landing pages, and corporate blogs. I shape editorial plans, optimize on-page elements (headings, meta data, internal links), and define tone of voice and positioning across platforms.

Available to hire

Freelance digital copywriter and content strategist with a strong SEO focus, crafting purpose-driven, brand-aligned content in Italian and English for websites, landing pages, and corporate blogs. I shape editorial plans, optimize on-page elements (headings, meta data, internal links), and define tone of voice and positioning across platforms.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced
French
Advanced

Work Experience

Freelance SEO Copywriter at Ranking Road Italia
February 1, 2026 - Present
Create SEO-oriented content for corporate blogs, landing pages, and website pages; adapt structure, tone of voice, and messaging to different industries and target audiences. Write keyword-based articles, optimize headings and metadata, internal links, and readability. Collaborate with the agency team to align copywriting activities with SEO strategy, client goals, and brand guidelines across sectors.
Freelance Digital Content Writer at Like Lingo (Denmark)
November 1, 2025 - Present
Write and adapt Italian content across multiple formats, including articles, website pages, landing pages, and marketing materials. Produce both original copy based on briefs and translation/localization of existing content. Use localization tools to ensure consistency, quality, and efficiency in multilingual workflows.
Influencer Marketing Coordinator (Italian market) at italki
November 1, 2025 - Present
Manage monthly influencer recruitment based on available budget, campaign objectives, and marketing strategy. Coordinate communications with creators throughout campaigns, covering outreach, negotiation, content guidelines, deliverables, approvals, and publication timelines. Oversee scripts/videos/campaign assets creation and maintain internal planning and tracking tools; monitor deadlines and support reporting by collecting data on published content and campaign status/performance.
Freelance Content Creator at Tutela Digitale
May 1, 2025 - April 30, 2026
Manage content and editorial strategy with a strong focus on SEO and online reputation. Create and coordinate editorial plans, produce optimized content, monitor sentiment and brand mentions, and deliver monthly performance reports that support the company mission through clear, data-driven communication.
Freelance Digital Content Writer & Content Specialist at BIPIUCI
February 1, 2023 - May 31, 2026
Develop targeted content for digital marketing campaigns, and optimize product pages and landing pages to improve performance. Track campaign results and provide insights to enhance future strategies. Prepare content briefs and organize digital assets in collaboration with clients.
Freelance Digital Copywriter at Elite Division
July 1, 2022 - October 31, 2025
Develop content for various digital projects, often coordinating cross-functional teams and managing direct communication with project partners. Collaborate with developers, advertisers, and designers to ensure successful execution of campaigns and digital assets aligned with strategic and editorial goals.
Freelance Assistant Head of Content at Clickable
July 1, 2022 - September 30, 2024
Support the strategic direction of the content team by helping define tone of voice, ensuring editorial consistency, and aligning content with broader marketing and business goals. Contribute to improved internal workflows and reporting practices, working closely with other departments to deliver integrated, high-quality content experiences.
Linguistic Data Analyst at TransPerfect
March 1, 2021 - October 31, 2021
Work on language-related AI projects, supporting the development of natural language processing systems. Annotate and evaluate linguistic data, review language models for accuracy and fluency, and provide linguistic insights to improve performance. Collaborate with international teams to ensure consistency and quality of multilingual datasets.
Freelance Senior Copywriter & Editor at Clickable
January 1, 2021 - October 31, 2025
Work on strategic and creative content for clients across sectors such as healthcare, sustainability, technology, and education. Support editorial planning, SEO research, and campaign reporting to track content performance and inform future strategy.
Freelance Senior Copywriter and Editor at NoeticA
April 1, 2018 - December 31, 2022

Education

International Master’s degree (M.A.) at Business School
April 1, 2025 - April 30, 2026
Podcast (course) at ID Istituto Italiano Design
January 1, 2023 - December 31, 2023
Bachelor’s degree at University of Bologna
January 1, 2016 - December 31, 2016
Executive Master’s degree at Professional Data Gest - Bologna
January 1, 2017 - December 31, 2017

Qualifications

Sustainability & ESG Management Training (Rome Business School)
July 1, 2025 - July 31, 2025
Business in the Middle East Bootcamp (MENA region)
November 1, 2025 - November 30, 2025

Industry Experience

Education, Media & Entertainment, Healthcare, Professional Services, Software & Internet, Retail