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Mid-senior marketing and brand communication specialist with a background in fine arts and graphic design. I’ve worked with multinational B2B organizations in fashion and IT, helping drive sustainable change through clear brand strategy, campaigns, and stakeholder communications. As a freelance creative professional in music and cultural events, I provide strategic marketing consultancy and manage end-to-end creative production. I also enjoy roles as an artist host or stage manager—bringing structure, care, and storytelling to every production and community.…Mid-senior marketing and brand communication specialist with a background in fine arts and graphic design. I’ve worked with multinational B2B organizations in fashion and IT, helping drive sustainable change through clear brand strategy, campaigns, and stakeholder communications. As a freelance creative professional in music and cultural events, I provide strategic marketing consultancy and manage end-to-end creative production. I also enjoy roles as an artist host or stage manager—bringing structure, care, and storytelling to every production and community.

Lisa Spodina

Designer, Illustrator, Brand Strategist, +4

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Mid-senior marketing and brand communication specialist with a background in fine arts and graphic design. I’ve worked with multinational B2B organizations in fashion and IT, helping drive sustainable change through clear brand strategy, campaigns, and stakeholder communications. As a freelance creative professional in music and cultural events, I provide strategic marketing consultancy and manage end-to-end creative production. I also enjoy roles as an artist host or stage manager—bringing structure, care, and storytelling to every production and community.…Mid-senior marketing and brand communication specialist with a background in fine arts and graphic design. I’ve worked with multinational B2B organizations in fashion and IT, helping drive sustainable change through clear brand strategy, campaigns, and stakeholder communications. As a freelance creative professional in music and cultural events, I provide strategic marketing consultancy and manage end-to-end creative production. I also enjoy roles as an artist host or stage manager—bringing structure, care, and storytelling to every production and community.

Available to hire

Mid-senior marketing and brand communication specialist with a background in fine arts and graphic design. I’ve worked with multinational B2B organizations in fashion and IT, helping drive sustainable change through clear brand strategy, campaigns, and stakeholder communications.

As a freelance creative professional in music and cultural events, I provide strategic marketing consultancy and manage end-to-end creative production. I also enjoy roles as an artist host or stage manager—bringing structure, care, and storytelling to every production and community.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Dutch

Advanced

Ukrainian

Fluent

Work Experience

Marketing & Brand Communication Specialist (Re/branding, change management, internal communications, brand asset production) at Circular IT group

June 1, 2024 - Present

Led rebranding and change management across a merger of 14 companies under one international brand. Managed internal communications during post-merger integration. Directed design and production of global brand assets across digital, print, and events, ensuring brand identity consistency in physical environments and marketing campaigns. Supported sustainability reporting and ESG visual storytelling to highlight achievements and progress.

Marketing & Brand Communication Specialist (Circular IT group) at Circular IT group

June 1, 2024 - Present

Led rebranding and change management across a merger of 14 companies under one international brand. Managed internal communications during post-merger integration. Directed design and production of global brand assets for digital, print, and events, ensuring consistency across physical environments and marketing campaigns. Supported sustainability reporting and visual storytelling around ESG achievements.

Marketing & Brand Communication Specialist at Bleckmann Fashion & Lifestyle Logistics

February 1, 2021 - June 1, 2024

Developed and executed omnichannel B2B content strategies for international fashion and lifestyle clients. Grew LinkedIn audience by 114% and Instagram by 50% organically in 1.5 years. Led visual identity rebranding following a corporate acquisition and the integration of The Renewal Workshop. Designed sustainability/ESG reports, internal communications, and external brand content. Managed internal communication channels across 15+ international sites and maintained websites using HubSpot, Craft CMS, and Brandwatch (including transitioning multi-language website environments).

Marketing & Communication Specialist at Bleckmann Fashion & Lifestyle Logistics

February 1, 2021 - June 30, 2024

Developed and executed omnichannel content strategies for international B2B fashion and lifestyle clients. Grew LinkedIn audience by 114% and Instagram by 50% organically over 1.5 years. Led visual identity rebranding during a corporate rebrand after an acquisition. Designed sustainability/ESG reports, internal communications, and external brand content. Managed internal communication channels across 15+ international sites and supported website management using HubSpot, Craft CMS, and Brandwatch, including transitions of main multilingual website environments.

Freelance (Music & Events) – Branding, Marketing, Visual Identity, Production Support, Artist Hosting, Bookings Support at Freelance – NL/UK

January 1, 2020 - Present

Provided branding and marketing strategy for promoters, record labels, DJs, and creative collectives. Designed and produced visual identities, templates, and campaign materials for cultural/music events and venues. Produced social media content and press/promo visuals to strengthen event storytelling and community engagement. Supported bookings management for DJs, assisted on event programming, and contributed administrative coordination for smoother event delivery. Worked with multiple projects/clients including LengBaby, Weeshuis, Eclecta, NorthernLights, On the Block, NoizBoiz, DRMTRK record label, Music saves UA, Tifa Apintie, and LinkUp.

Freelance (Music & Events) - Marketing/Branding/Production at Freelance – NL/UK (various music & cultural projects)

January 1, 2020 - Present

Branding and marketing strategy for promoters, record labels, DJs, and creative collectives. Designing and producing visual identities, templates, and campaign materials for cultural/music events and venues. Producing social media content, press materials, and promo visuals to strengthen event storytelling and grow engaged online communities. Supporting bookings management for DJs and assisting with event programming. Worked with multiple projects/labels and collectives including LengBaby, Weeshuis, Eclecta, NorthernLights, On the Block, NoizBoiz, DRMTRK, Music Saves UA, and others.

Booker & Stage Manager at OOST – Groningen

January 1, 2019 - January 1, 2020

Coordinated artist communication on booking conditions and requirements. Arranged contracts, managed invoices, and created itineraries. Served as artist host during events. Opened/closed the venue and ensured event processes and setups were correctly arranged.

Freelance Booker & Stage Manager at OOST – Groningen (venue)

January 1, 2019 - January 1, 2020

Communicated with artists and their management regarding booking conditions. Arranged contracts, managed invoices, and created itineraries. Provided artist hosting during events. Handled opening and closing of the venue and ensured setups and event processes were correctly arranged.