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I've been in digital marketing for about 5 years now. Most of that time I've been running campaigns start to finish — planning, paid ads, events, keeping stakeholders in the loop, managing budgets. I set up and run ad campaigns on Google and Meta, and I use Mailchimp and Google Analytics to check what's actually working (and change course when something's not). I've worked with a lot of different teams and clients over the years, so I'm pretty good at juggling a few things at once without dropping the ball on the bigger picture. I also did a Master's in Digital Media and a Bachelor's in Advertising and Marketing, which helps back up what I've learned on the job.…I've been in digital marketing for about 5 years now. Most of that time I've been running campaigns start to finish — planning, paid ads, events, keeping stakeholders in the loop, managing budgets. I set up and run ad campaigns on Google and Meta, and I use Mailchimp and Google Analytics to check what's actually working (and change course when something's not). I've worked with a lot of different teams and clients over the years, so I'm pretty good at juggling a few things at once without dropping the ball on the bigger picture. I also did a Master's in Digital Media and a Bachelor's in Advertising and Marketing, which helps back up what I've learned on the job.

Shania Lucy Dsouza

Digital Marketer, Marketing Automation Specialist, Marketing Analyst, +3

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I've been in digital marketing for about 5 years now. Most of that time I've been running campaigns start to finish — planning, paid ads, events, keeping stakeholders in the loop, managing budgets. I set up and run ad campaigns on Google and Meta, and I use Mailchimp and Google Analytics to check what's actually working (and change course when something's not). I've worked with a lot of different teams and clients over the years, so I'm pretty good at juggling a few things at once without dropping the ball on the bigger picture. I also did a Master's in Digital Media and a Bachelor's in Advertising and Marketing, which helps back up what I've learned on the job.…I've been in digital marketing for about 5 years now. Most of that time I've been running campaigns start to finish — planning, paid ads, events, keeping stakeholders in the loop, managing budgets. I set up and run ad campaigns on Google and Meta, and I use Mailchimp and Google Analytics to check what's actually working (and change course when something's not). I've worked with a lot of different teams and clients over the years, so I'm pretty good at juggling a few things at once without dropping the ball on the bigger picture. I also did a Master's in Digital Media and a Bachelor's in Advertising and Marketing, which helps back up what I've learned on the job.

Available to hire

I’ve been in digital marketing for about 5 years now. Most of that time I’ve been running campaigns start to finish — planning, paid ads, events, keeping stakeholders in the loop, managing budgets. I set up and run ad campaigns on Google and Meta, and I use Mailchimp and Google Analytics to check what’s actually working (and change course when something’s not). I’ve worked with a lot of different teams and clients over the years, so I’m pretty good at juggling a few things at once without dropping the ball on the bigger picture. I also did a Master’s in Digital Media and a Bachelor’s in Advertising and Marketing, which helps back up what I’ve learned on the job.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Assistant at Result Group

November 1, 2025 - March 1, 2026

Supported integrated marketing campaigns across digital and print to improve engagement and brand visibility. Led the transition from an old company website to a new platform, creating pages, migrating content, and ensuring a smooth launch. Managed ongoing WordPress website updates and implemented SEO improvements using keyword research and content optimisation to strengthen organic performance. Planned and scheduled social media content, supported paid campaigns, and delivered monthly performance insights to guide strategy. Developed segmented eDM campaigns using Mailchimp by tailoring messaging to specific customer groups and industries, improving click and open rates. Conducted competitor and market research, maintained CRM support, and coordinated event and supplier activities.

Marketing & Comms Intern at Business Continuum

September 1, 2024 - October 1, 2025

Organised two key company events: a 10th team anniversary celebration and a partner event, managing venues, invitations, reminders, and guest coordination. Contributed to internal digital marketing strategies for associated brands (Airwallex, Cin7, Xero) by developing campaigns to nurture existing clients and generate new leads. Executed targeted communications via LinkedIn and email marketing platforms. Designed educational flyers and marketing materials to improve brand engagement. Increased LinkedIn followers from 800 to 1,195, and achieved average social media impressions of around 1,000 per campaign. Created eight blog posts for the company website. Managed and optimised paid advertising campaigns across Google Ads and Meta Ads by monitoring performance metrics and adjusting targeting.

Marketing Executive at Seven Seas Technology

July 1, 2021 - June 1, 2023

Refreshed website content to keep it current, contributing to a 20% boost in brand awareness and online engagement. Conducted market research to uncover audience insights, enabling more effective campaigns and 30% growth in vendor leads. Led social media and event-based communications to strengthen community and increase follower engagement by 25%. Wrote brochures, press releases, website, and email content aligned to business goals, increasing customer responses by 15%. Tracked campaign performance using key metrics and delivered insights that improved effectiveness by 20%. Partnered with management on budgets and reduced marketing costs by 10% while meeting business objectives.

Digital Marketing Coordinator at Design Tuk Tuk

November 1, 2020 - April 1, 2021

Developed viral marketing concepts and created social media creatives using Adobe Photoshop and Canva, increasing social reach and engagement by 25%. Supported introductory online initiatives to increase brand visibility and audience recognition. Generated and maintained marketing reports to monitor trends. Managed online campaigns for multiple brand pages, improving brand awareness and increasing follower engagement by 20%. Boosted social account traffic by 39% through consistent interactive engagement and strategic content planning. Planned, monitored, and scheduled daily activities using Facebook Creator Studio to ensure timely content across platforms. (Repeat emphasis on achieving 39% traffic increase via proactive engagement and content management.)