Available to hire
CRM Manager and email marketing professional with 3+ years of experience driving lifecycle programs and performance across multi-brand e-commerce. Managed weekly newsletters at scale (~590K subscribers) using Salesforce Marketing Cloud, with a strong focus on segmentation, automation, A/B testing, and reporting across French, English, and German markets.
Builds data-informed retention and personalization journeys using Klaviyo and Salesforce, translating KPI insights into practical optimisations. Also brings customer-facing and marketing campaign experience from multilingual support and country marketing roles, coordinating editorial calendars and ensuring consistent delivery across multiple markets.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
French
Fluent
English
Advanced
German
Advanced
Spanish; Castilian
Intermediate
Work Experience
CRM Manager at Freelance Email marketing & lifecycle CRM for e-commerce brands
June 1, 2026 - PresentIndependent CRM and lifecycle marketing practice focused on campaign execution, automation, and optimisation across Klaviyo and Salesforce Marketing Cloud. Portfolio includes a Klaviyo abandoned-cart flow case study and an independent audit of The Ordinary’s welcome journey.
CRM Manager (Freelance) at Freelance Email marketing & lifecycle CRM for e-commerce brands
June 1, 2026 - PresentIndependent CRM and lifecycle marketing practice focused on campaign execution, automation and optimisation across Klaviyo and Salesforce Marketing Cloud. Portfolio includes Klaviyo abandoned-cart flow case study and an independent audit of The Ordinary’s welcome journey.
Junior CRM Manager at The Creative Club GmbH (stoffe.de)
September 1, 2023 - April 1, 2026Designed and created weekly CRM newsletters for 12 European e-commerce markets (~590K subscribers) using Salesforce Marketing Cloud, from segmentation through performance analysis. Managed the editorial calendar and sending schedule across all markets, coordinating content, design, and campaign teams. Built and deployed automated lifecycle journeys for personalisation and retention. Developed and executed an A/B testing roadmap (subject lines, CTAs, visual hierarchy) evaluated at 95% confidence. Monitored CRM performance and KPIs in Qlik Sense and produced optimisation recommendations based on insights.
CRM Manager at The Creative Club GmbH (stoffe.de)
September 1, 2023 - April 1, 2026Designed and created weekly CRM newsletters for 12 European e-commerce markets (~590K subscribers) using Salesforce Marketing Cloud, from segmentation to performance analysis. Managed the editorial calendar and sending schedule across all markets, coordinating content, design and campaign teams. Built and deployed automated lifecycle journeys to strengthen personalisation and retention. Developed and executed a structured A/B testing roadmap covering subject lines, CTAs and visual hierarchy (evaluated at 95% confidence). Monitored CRM performance and KPIs in Qlik Sense and translated insights into data-driven optimisation recommendations.
Junior Country Manager France at The Creative Club GmbH (makerist)
June 1, 2022 - September 1, 2023Owned marketing campaigns for the French market: planning, email marketing, and promotions. Designed, built, and sent personalised newsletters using Salesforce Email Studio and Dynamic Yield. Optimised web and promotional content (product pages, banners) and analysed performance in Power BI to improve conversion and engagement.
Junior Country Manager France (Owned marketing campaigns) at The Creative Club GmbH (makerist)
June 1, 2022 - September 1, 2023Remote ownership of marketing campaigns for the French market: planning, email marketing and promotions. Designed, built and sent personalised newsletters with Salesforce Email Studio and Dynamic Yield. Optimised web and promotional content (product pages, banners) and analysed performance in Power BI to improve conversion and engagement.
Internship (company: Punks Ltd / Youth4Planet / unspecified)
November 1, 2021 - December 1, 2021Video Director (Internship) at The Creative Club GmbH
November 1, 2021 - December 1, 2021Country Manager France (Internship) at Punks Ltd (London)
November 1, 2020 - December 1, 2021Video Director (Internship)
June 1, 2020 - July 1, 2020Customer Service (Multilingual) at The Creative Club GmbH (stoffe.de)
June 1, 2020 - June 1, 2022Provided multilingual customer support (FR, EN, DE) via email, chat, and phone. Analysed recurring issues and proposed process improvements.
Junior Community Manager (Internship) at Youth4Planet, Hamburg / Punks Ltd, London (listed as internship entries)
June 1, 2020 - July 1, 2020Customer Service (Multilingual support) at The Creative Club GmbH (stoffe.de)
June 1, 2020 - June 1, 2022Remote multilingual customer support (FR, EN, DE) via email, chat and phone. Analysed recurring issues and proposed process improvements.
Junior Community Manager (Internship) at Youth 4 Planet
March 1, 2020 - June 1, 2020Country Manager France (Internship)
March 1, 2020 - June 1, 2020Education
HND at HND Communication, Comnicia
January 1, 2022 - January 1, 2025German Language Institute at German Language Institute
January 1, 2018 - January 1, 2021Baccalauréat Literature at Lycée Français de Hambourg (LFH), Hamburg
January 1, 2013 - January 1, 2017Baccalauréat (Littérature) at Lycée Français de Hambourg (LFH)
January 1, 2013 - January 1, 2017German Language Institute at German Language Institute
January 1, 2018 - January 1, 2021HN D Communication, Comnic ia 2 0 22 – 2 0 25 at HND Communication
January 1, 2022 - January 1, 2025Klaviyo Practitionner (certification) at Klaviyo
January 1, 2026 - January 1, 2026Qualifications
Klaviyo Practitoner Certificate
January 1, 2026 - August 4, 2026Klaviyo Practitoner Certificate
January 1, 2026 - August 4, 2026Klaviyo Practitionner Certificate
January 1, 2026 - August 4, 2026Industry Experience
Retail, Media & Entertainment, Professional Services, Other, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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