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Creative communications professional with 20+ years of experience across advertising, marketing and brand management. I thrive on bringing ideas to life through creative direction, collaboration and storytelling that helps brands stand out. I’ve led major brand refreshes and multi-channel campaign delivery across print, film, animation and digital. From inspiring teams and partnering with clients and stakeholders to building and managing brand assets across web and internal platforms, I’m passionate about creating work that drives engagement and leaves a lasting impression.…Creative communications professional with 20+ years of experience across advertising, marketing and brand management. I thrive on bringing ideas to life through creative direction, collaboration and storytelling that helps brands stand out. I’ve led major brand refreshes and multi-channel campaign delivery across print, film, animation and digital. From inspiring teams and partnering with clients and stakeholders to building and managing brand assets across web and internal platforms, I’m passionate about creating work that drives engagement and leaves a lasting impression.

Kathryn Park

Art Director, Creative Director, Graphic Designer, +3

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Creative communications professional with 20+ years of experience across advertising, marketing and brand management. I thrive on bringing ideas to life through creative direction, collaboration and storytelling that helps brands stand out. I’ve led major brand refreshes and multi-channel campaign delivery across print, film, animation and digital. From inspiring teams and partnering with clients and stakeholders to building and managing brand assets across web and internal platforms, I’m passionate about creating work that drives engagement and leaves a lasting impression.…Creative communications professional with 20+ years of experience across advertising, marketing and brand management. I thrive on bringing ideas to life through creative direction, collaboration and storytelling that helps brands stand out. I’ve led major brand refreshes and multi-channel campaign delivery across print, film, animation and digital. From inspiring teams and partnering with clients and stakeholders to building and managing brand assets across web and internal platforms, I’m passionate about creating work that drives engagement and leaves a lasting impression.

Available to hire

Creative communications professional with 20+ years of experience across advertising, marketing and brand management. I thrive on bringing ideas to life through creative direction, collaboration and storytelling that helps brands stand out.

I’ve led major brand refreshes and multi-channel campaign delivery across print, film, animation and digital. From inspiring teams and partnering with clients and stakeholders to building and managing brand assets across web and internal platforms, I’m passionate about creating work that drives engagement and leaves a lasting impression.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Work Experience

Creative Consultant, Art director / Designer at Self-employed

December 1, 2018 - Present

Designs websites and branding for independent businesses, creating and managing brand identity assets and supporting growth. Produces original and commissioned artwork for private and corporate clients. Develops tailored digital marketing solutions to improve online visibility and audience reach.

Creative Services Manager at Lloyds Banking Group (Scottish Widows)

April 1, 2009 - December 1, 2018

Managed the Scottish Widows in-house creative hub, with ownership of brand assets, advertising, design, copy, brand identity and tone of voice. Delivered two major brand refreshes and led Scottish Widows’ launch onto social media. Oversaw creative output across intranet, extranet, internet, print and film, while managing external agencies to maintain creative standards. Embedded brand guidelines within internal marketing teams.

Harley Creative Consultant at Scotland

June 1, 2007 - April 1, 2009

Worked with agencies including Fifth Ring (Aberdeen) and directly with clients across multiple sectors. Delivered projects spanning print, direct marketing, corporate rebranding and digital design/build, advising leading companies on strategic marketing and creative direction.

Creative Director at Pixel Image Ltd, Edinburgh

November 1, 2006 - June 1, 2007

Led the UK creative function while the company restructured its India office. Directed creative output for international clients across property, leisure and retail. Delivered projects including film, animation, websites and interactive tools. Managed external specialists (scriptwriters, photographers, voice-over artists and studios) to ensure quality delivery and maintained strong client relationships to meet commercial goals and raise creative standards.

Creative Director at Pixel Image Ltd

November 1, 2006 - June 1, 2007

Led the UK creative function during a company restructuring of the India office. Directed creative output for international clients in property, leisure and retail. Delivered projects including film, animation, websites and interactive tools. Managed external specialists (scriptwriters, photographers, voice-over artists and studios) to ensure quality and maintained strong client relationships to meet commercial and creative goals.

Creative Consultant (Freelance Art Director/Designer) at Edinburgh agencies

July 1, 2004 - November 1, 2006

Freelance Art Director/Designer with agencies including The Union, Family, 1576, WWAV and ARC. Produced campaigns for clients including Applecross Homes, Campari, Ardbeg and Baxter’s Foods.

Head of Art at Marketing Advantage DDB, Edinburgh

November 1, 1999 - July 1, 2004

Progressed from Middleweight to Head of Art, managing the creative department and workflow. Directed campaigns for Procter & Gamble, M&S, Standard Life, Scottish Widows, Tesco Personal Finance, Ardbeg and Sainsbury’s Finance.

Head of Art at Marketing Advantage DDB

November 1, 1999 - July 1, 2004

Creative Consultant at London & Surrey

April 1, 1999 - November 1, 1999

Delivered creative projects for Dialogue (ZGC Group) and Yellow Submarine. Clients included Wedgwood and Mars UK.

Art Director at Navigator Responsive Advertising

August 1, 1997 - April 1, 1999

Promoted from Junior to Middleweight Art Director, producing campaigns for De Vere Resorts, Direct Line, Highland Park Whisky, RBS, Scottish Power and Mitsubishi Motors. Contributed to creative campaigns that improved brand recognition and client visibility.

Art Director (Navigator Responsive Advertising) at Navigator Responsive Advertising

August 1, 1997 - April 1, 1999