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Strategic marketing and social media manager with 6+ years of experience leading organic and paid social strategies. Expertise in content strategy, brand storytelling, audience growth, analytics, and cross-functional collaboration to drive measurable results. Skilled in managing community engagement and multimedia content production, planning campaigns, and optimizing performance through data-driven reporting across multiple platforms.…Strategic marketing and social media manager with 6+ years of experience leading organic and paid social strategies. Expertise in content strategy, brand storytelling, audience growth, analytics, and cross-functional collaboration to drive measurable results. Skilled in managing community engagement and multimedia content production, planning campaigns, and optimizing performance through data-driven reporting across multiple platforms.

Deanna Floyd

Marketing Strategist, Social Media Manager, Digital Marketer, +2

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Strategic marketing and social media manager with 6+ years of experience leading organic and paid social strategies. Expertise in content strategy, brand storytelling, audience growth, analytics, and cross-functional collaboration to drive measurable results. Skilled in managing community engagement and multimedia content production, planning campaigns, and optimizing performance through data-driven reporting across multiple platforms.…Strategic marketing and social media manager with 6+ years of experience leading organic and paid social strategies. Expertise in content strategy, brand storytelling, audience growth, analytics, and cross-functional collaboration to drive measurable results. Skilled in managing community engagement and multimedia content production, planning campaigns, and optimizing performance through data-driven reporting across multiple platforms.

Available to hire

Strategic marketing and social media manager with 6+ years of experience leading organic and paid social strategies. Expertise in content strategy, brand storytelling, audience growth, analytics, and cross-functional collaboration to drive measurable results.

Skilled in managing community engagement and multimedia content production, planning campaigns, and optimizing performance through data-driven reporting across multiple platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Developed and executed LinkedIn and social media strategies at AT LAST | Health & Non-Profit Organizations

July 1, 2023 - Present

Developed and executed LinkedIn and social media strategies to grow engagement, promote educational initiatives, and strengthen brand awareness. Led nonprofit awareness and fundraising campaigns using influencer partnerships, A/B testing, and data-driven optimization to maximize performance. Created multimedia content, analyzed performance metrics, and collaborated cross-functionally to deliver consistent messaging and foster an engaged online community.

Marketing & Social Media Manager | Communications Strategist at Dairy Queen | Fourteen Foods

July 1, 2023 - Present

Led content strategy and community engagement for a 10K-member Facebook group, driving audience growth and participation. Planned and facilitated monthly personal development interviews and Q&A sessions based on member interests. Analyzed engagement data and member feedback to optimize content strategy and improve community experience. Owned social media strategy for 250+ Dairy Queen locations across Facebook, Instagram, LinkedIn, TikTok, X, and executive LinkedIn. Managed paid Meta campaigns including budgets, creative, reporting, and performance optimization. Supervised the creative team and ensured brand consistency across digital and marketing assets. Led promotional calendars for grand openings, sponsorships, internal communications, and Fold(s) of Honor campaigns. Also handled short- and long-form video editing (CapCut, Premiere Pro) and campaign analytics/reporting.

Women in Athletic Training

November 1, 2022 - May 31, 2023

Social Media Strategy at Market America

November 1, 2021 - May 31, 2023

Managed global social strategy across major platforms, reaching 134K+ followers. Planned content, blogs, paid campaigns, and live event coverage to increase engagement by 15% YoY. Scheduled weekly content using Later and authored 3–5 blog posts per week via WordPress. Developed and executed a six-week ticket campaign and live social coverage for the Market America World Conference, increasing revenue and engagement by 15% YoY. Trained and onboarded social media team members.