Deanna Floyd
Strategic marketing and social media manager with 6+ years of experience leading organic and paid social strategies.
About
Strategic marketing and social media manager with 6+ years of experience leading organic and paid social strategies. Expertise in content strategy, brand storytelling, audience growth, analytics, and cross-functional collaboration to drive measurable results.
Skilled in managing community engagement and multimedia content production, planning campaigns, and optimizing performance through data-driven reporting across multiple platforms.
- 4 years' experience
- Joined August 2026
Industry experience
- Retail
- Non-Profit Organization
- Media & Entertainment
- Education
More experts in Nashville, United States
Work experience· 4 roles
Developed and executed LinkedIn and social media strategies to grow engagement, promote educational initiatives, and strengthen brand awareness. Led nonprofit awareness and fundraising campaigns using influencer partnerships, A/B testing, and data-driven optimization to maximize performance. Created multimedia content, analyzed performance metrics, and collaborated cross-functionally to deliver consistent messaging and foster an engaged online community.
Led content strategy and community engagement for a 10K-member Facebook group, driving audience growth and participation. Planned and facilitated monthly personal development interviews and Q&A sessions based on member interests. Analyzed engagement data and member feedback to optimize content strategy and improve community experience. Owned social media strategy for 250+ Dairy Queen locations across Facebook, Instagram, LinkedIn, TikTok, X, and executive LinkedIn. Managed paid Meta campaigns including budgets, creative, reporting, and performance optimization. Supervised the creative team and ensured brand consistency across digital and marketing assets. Led promotional calendars for grand openings, sponsorships, internal communications, and Fold(s) of Honor campaigns. Also handled short- and long-form video editing (CapCut, Premiere Pro) and campaign analytics/reporting.
Education
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