Olga Orlova

Social Media Management (Private Project) at Cafe

Developed and implemented an Instagram strategy for a local café; grew audience to 500%+. Maintained about 7% average engagement rate. Independently created content plan and photo/video materials and handled posting.

Marketing Communication Specialist (Dual Vocational Training) at ALCASA Elektronik AG, Deutschland

Conducted an email marketing campaign to target potential and former export customers abroad (28 emails with telephone follow-up), resulting in two new orders and resumption of a business relationship. Prepared for and participated in trade fairs, including customer engagement. Created visual marketing materials including photography and image editing for print and online use. Researched suitable trade magazines for advertising placements. Designed print materials such as an annual calendar customer gift, birthday cards, and flyers. Performed market, competitor, and target group analyses to identify new business opportunities and optimize marketing activities. Supported sales by preparing offers and orders; processed 50+ customer inquiries per month. Purchased goods and managed 7 suppliers, supporting price and condition negotiations.

Managed social media accounts; analyzed target audiences. Created content plans (posts, video/photo editing) and published them on social networks. Executed advertising campaigns.

Lead Specialist, Department for Sales and Asset Valuation at OAG “United Energy Company Moscow”

Organized internal activities for asset sales (task distribution, control over contract fulfillment, and provision of necessary data for reporting). Prepared materials for approval of legal transactions. Concluded, managed, and fulfilled large purchase agreements. Prepared and coordinated departmental documents regulating its activities. Organized marketing events. Prepared presentations summarizing results of reporting periods.