Available to hire
SEO lead and digital experience optimization specialist with enterprise and agency experience across technical SEO, local/national/international SEO, content strategy, and authority building. Skilled in AI-augmented content ideation and large-scale SEO improvements, including metadata updates and site migrations.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
On-Page SEO Specialist at RANQ
January 1, 2024 - PresentConducted on-page SEO auditing and recommendations, directing and deploying strategy across on-page and off-page SEO for local/national/international visibility goals. Performed SEO site audits, keyword research, content optimization, keyword mapping, AI augmentation, and technical SEO improvements; coordinated client-facing expectations and reporting.
SEO & SXO Development Lead at Lock Solutions & Sassi Security
January 1, 2024 - PresentLeads on-page/off-page SEO strategy and SXO development for local/national/international business goals across the Greater Los Angeles Area. Conducts site audits, keyword research, content optimization, keyword mapping, AI augmentation, and technical SEO solutions; participates in client-facing meetings and monthly reporting.
SEO Lead Specialist at Gearys Beverly Hills
January 1, 2024 - PresentSEO lead role performing on-page/off-page strategy work, keyword research and content optimization, keyword mapping, AI augmentation for SEO workflows, and technical SEO implementations. Supports client-facing meetings and provides regular monthly reporting while managing expectations.
Senior Consultant, Digital Experience Optimization at BLAST X Consulting
March 1, 2022 - December 31, 2023Primary SEO point of contact for key internal client groups. Delivered technical/content/authority/local/competitor SEO audits, advanced keyword research, and data-driven content recommendations. Recognized for early adoption of SEO + AI for content ideation/refinement using Google Gemini and ChatGPT, improving brand awareness, organic traffic, and conversions (case study). Managed bulk meta-data updates and built optimization roadmaps; delivered measurement and performance reporting and collaborated with consulting team members.
SEO Lead / SEO Consultant (Freelance Assignments) at Various (e.g., Reed Jensen Jewelers, Agency 17, Social Media Relations, Nielsen Company)
November 1, 2017 - March 1, 2022Freelance SEO strategy and execution across multiple clients. Responsibilities included on-page SEO improvements, technical SEO updates, keyword research, audits, and content optimization/direction. Delivered results across local/national initiatives, supporting broader marketing goals and ongoing site optimization.
SEO Manager at LFP, LLC Internet Group
November 1, 2016 - November 1, 2017Developed and executed comprehensive SEO strategy across divisions by integrating direct, organic, referral, and social channels. Led SEO integration into UX, content, and site architecture; produced bi-monthly/ad hoc traffic reporting and used findings to guide future content. Mentored team members and led an SEO-aligned CMS migration for a major site (~20K pages) following best practices.
Senior Digital Marketing Manager at Counterintuity
November 1, 2014 - November 1, 2016Coordinated and led client SEM/SEO projects including local SEO, national SEO, and paid search campaigns. Developed landing page content and supervised on-page/off-page/technical SEO updates; coordinated production workflow with designers and explored alternate agency revenue streams.
SEO and SEM Strategist at Ontrix Solutions
January 1, 2012 - November 1, 2014Provided local SEO and paid search consultation to Los Angeles fashion and web development/online marketing agency clients and an appliance repair firm. Performed competitive site audits, content strategy and direction, and paid search strategic direction; led content management, SEO, and paid search teams and reported progress to top management.
Education
Master’s Degree: Business Administration at John F. Kennedy University (School of Management)
January 11, 2030 - August 7, 2026Bachelor of Arts Degree: Geography at California State University at Northridge
January 11, 2030 - August 7, 2026Qualifications
GA4 for SEO (SEMrush Academy)
January 11, 2030 - August 7, 2026Keyword Research Certification (SEMrush Academy)
January 11, 2030 - August 7, 2026Technical SEO Certification (SEMrush Academy)
January 11, 2030 - August 7, 2026Site Audit SEO Certification (SEMrush Academy)
January 11, 2030 - August 7, 2026Industry Experience
Professional Services, Retail, Media & Entertainment, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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