Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a Brand and Social Media Designer with a strong interest in human behaviour, culture, and the factors that shape how people think, feel, and make decisions. I enjoy analysing patterns, challenging assumptions, and uncovering insights that help create meaningful connections between brands and people. I focus on designing visual identities and sustainable brand communication, turning research and behaviour insights into clear content systems, social media strategies, and user-aligned design solutions that support engagement, trust, and growth.…I’m a Brand and Social Media Designer with a strong interest in human behaviour, culture, and the factors that shape how people think, feel, and make decisions. I enjoy analysing patterns, challenging assumptions, and uncovering insights that help create meaningful connections between brands and people. I focus on designing visual identities and sustainable brand communication, turning research and behaviour insights into clear content systems, social media strategies, and user-aligned design solutions that support engagement, trust, and growth.

Varshini

Designer, Brand Designer, Graphic Designer, +3





I’m a Brand and Social Media Designer with a strong interest in human behaviour, culture, and the factors that shape how people think, feel, and make decisions. I enjoy analysing patterns, challenging assumptions, and uncovering insights that help create meaningful connections between brands and people. I focus on designing visual identities and sustainable brand communication, turning research and behaviour insights into clear content systems, social media strategies, and user-aligned design solutions that support engagement, trust, and growth.…I’m a Brand and Social Media Designer with a strong interest in human behaviour, culture, and the factors that shape how people think, feel, and make decisions. I enjoy analysing patterns, challenging assumptions, and uncovering insights that help create meaningful connections between brands and people. I focus on designing visual identities and sustainable brand communication, turning research and behaviour insights into clear content systems, social media strategies, and user-aligned design solutions that support engagement, trust, and growth.

Available to hire

I’m a Brand and Social Media Designer with a strong interest in human behaviour, culture, and the factors that shape how people think, feel, and make decisions. I enjoy analysing patterns, challenging assumptions, and uncovering insights that help create meaningful connections between brands and people.

I focus on designing visual identities and sustainable brand communication, turning research and behaviour insights into clear content systems, social media strategies, and user-aligned design solutions that support engagement, trust, and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Tamil

Fluent

Kannada

Fluent

Hindi

Advanced

French

Intermediate

Work Experience

Brand & Social Media Marketing Intern at Wrap Arts

January 1, 2026 - April 1, 2026

Designed and developed visual identity assets across digital and physical platforms, including social media content and packaging design. Implemented a consistent content strategy and reusable templates to streamline content creation and improve decision making, increasing customer inquiries within the first month. Managed end-to-end content creation, scheduling, and publishing across Facebook, Instagram, and LinkedIn to improve engagement and inbound interest. Drove product sales by turning cohesive branding and social posts into direct sales outcomes.

Researcher (Master's Research) at —

January 1, 2024 - January 1, 2025

Conducted a feasibility study on Instagram marketing for sustainable skincare brands. Analysed how sustainable skincare brands communicate on Instagram and identified gaps in visual clarity, typography, and keyword use. Created practical content guidelines to help brands express eco values and stand out to conscious consumers. Redesigned a refill system using behavioural design to align with circular-economy principles and the brand’s sustainability mission.

Master's Research (Feasibility Study — Instagram Marketing for Sustainable Skincare Brands)

January 1, 2024 - January 1, 2025

Analysed how sustainable skincare brands communicate on Instagram and identified gaps in visual clarity, typography, and keyword use. Created practical content guidelines to help brands express eco values and stand out to conscious consumers. Redesigned a refill system using behavioural design principles to support circular-economy goals and align the user experience with the brand’s sustainability mission.

Sales & Marketing Representative at Rainbow Ceramics

January 1, 2022 - January 1, 2024

Marketed ceramic products to retail and B2B clients, contributing to sales strategy and supporting on-ground promotions with an emphasis on trust over transactions. Represented the brand at BNI Bangalore and Rotary Club District 3192 to drive lead generation and conversion through engagement with entrepreneurs and business owners. Increased overall sales by 30% and achieved approximately 80% customer retention through consistent relationship building and positive customer testimonials.