Creative Digital Programme Lead at PGA

Directed end-to-end digital and creative delivery roadmap for PGA, an emerging high-end fashion label. Owned scope, milestones, and digital activation strategy. Led the full WordPress website build coordination across design, UX, content, and e-commerce to deliver a premium, responsive experience. Leveraged Generative AI and creative tools (Leonardo AI, ChatGPT, Canva, CapCut, Procreate) to produce campaign visuals and brand assets. Designed AI-assisted creative workflows covering prompt development, image generation/editing, campaign production, and social content creation. Built scalable brand and content frameworks across social media, e-commerce, email marketing, and advertising. Applied Agile principles to coordinate multiple workstreams and improve turnaround times.

Creative Digital Programme Lead – PGA (Fashion & Digital Brand Transformation) at PGA

Directed the end-to-end digital and creative delivery roadmap for an emerging high-end fashion label, managing project scope, milestones, brand development, and digital activation. Led the website build on WordPress, coordinating design, content, UX, and e-commerce elements to deliver a premium, responsive experience. Used Generative AI and creative tools (Leonardo AI, ChatGPT, Canva, CapCut, Procreate) to produce campaign visuals, digital content, and brand assets. Designed AI-assisted creative workflows across prompt development, image generation, editing, campaign production, and social media content creation. Developed scalable brand/campaign/content frameworks across social, e-commerce, email marketing, and advertising. Applied Agile delivery principles to coordinate multiple workstreams and optimise turnaround times.

Project / Product Manager (Freelance Digital Content & Brand Projects) at Hotpot Africa / Receiptium Ltd

Delivered digital-content and brand-activation projects for small businesses and lifestyle brands, improving online visibility and engagement. Planned and executed short-form video campaigns with creative direction and AI-assisted editing workflows (CapCut and related tools). Built and maintained WordPress and Canva-based digital assets and microsites with consistent brand identities. Managed multiple client deliverables simultaneously using Trello and Notion to streamline communication and approvals.

Project / Product Manager – Freelance Digital Content & Brand Projects at Hotpot Africa / Receiptium Ltd (Freelance)

Delivered digital-content and brand-activation projects for small businesses and lifestyle brands, improving online visibility and engagement. Planned and executed short-form video campaigns using creative direction and AI-assisted editing workflows with CapCut and PixaArt. Built and maintained WordPress and Canva-based digital assets and microsites with consistent brand identity. Managed multiple client deliverables simultaneously using Trello and Notion for streamlined communications and asset approvals.

Senior Project / Programme Manager at Various Global Organizations (DXC, Network Rail, BAE Systems, QA Ltd, Foxfire Ltd, Genika Consulting, Crown Agents)

Led enterprise-level IT and business-transformation programmes across multiple global organizations, managing multi-million-pound budgets. Delivered SAP S/4HANA, Workday, and Oracle SaaS transformations, ensuring technology adoption aligned with business objectives. Owned complex migrations and integrations across HR, Finance, and Data platforms. Applied governance and Agile delivery approaches to control scope, maintain stakeholder confidence, and provide transparent risk visibility.