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Results-driven content marketing leader with 19+ years of experience crafting compelling narratives and driving growth for fintech and B2B SaaS companies. Strong track record of doubling organic traffic and leading high-impact content strategies aligned with business goals, including programs that delivered 192% YoY inbound lead growth and $560K in closed deals from inbound-sourced pipeline. Skilled in team leadership, SEO, and multi-channel content creation, with experience publishing in top-tier outlets such as Forbes, American Banker, and PaymentsJournal. Adept at aligning content initiatives with measurable demand generation and revenue outcomes.…Results-driven content marketing leader with 19+ years of experience crafting compelling narratives and driving growth for fintech and B2B SaaS companies. Strong track record of doubling organic traffic and leading high-impact content strategies aligned with business goals, including programs that delivered 192% YoY inbound lead growth and $560K in closed deals from inbound-sourced pipeline. Skilled in team leadership, SEO, and multi-channel content creation, with experience publishing in top-tier outlets such as Forbes, American Banker, and PaymentsJournal. Adept at aligning content initiatives with measurable demand generation and revenue outcomes.

Ashley Poynter

Content Strategist, SEO Expert, Content Creator, +2

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Results-driven content marketing leader with 19+ years of experience crafting compelling narratives and driving growth for fintech and B2B SaaS companies. Strong track record of doubling organic traffic and leading high-impact content strategies aligned with business goals, including programs that delivered 192% YoY inbound lead growth and $560K in closed deals from inbound-sourced pipeline. Skilled in team leadership, SEO, and multi-channel content creation, with experience publishing in top-tier outlets such as Forbes, American Banker, and PaymentsJournal. Adept at aligning content initiatives with measurable demand generation and revenue outcomes.…Results-driven content marketing leader with 19+ years of experience crafting compelling narratives and driving growth for fintech and B2B SaaS companies. Strong track record of doubling organic traffic and leading high-impact content strategies aligned with business goals, including programs that delivered 192% YoY inbound lead growth and $560K in closed deals from inbound-sourced pipeline. Skilled in team leadership, SEO, and multi-channel content creation, with experience publishing in top-tier outlets such as Forbes, American Banker, and PaymentsJournal. Adept at aligning content initiatives with measurable demand generation and revenue outcomes.

Available to hire

Results-driven content marketing leader with 19+ years of experience crafting compelling narratives and driving growth for fintech and B2B SaaS companies. Strong track record of doubling organic traffic and leading high-impact content strategies aligned with business goals, including programs that delivered 192% YoY inbound lead growth and $560K in closed deals from inbound-sourced pipeline.

Skilled in team leadership, SEO, and multi-channel content creation, with experience publishing in top-tier outlets such as Forbes, American Banker, and PaymentsJournal. Adept at aligning content initiatives with measurable demand generation and revenue outcomes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Chief Storytelling Officer at Content Rewired

August 1, 2016 - Present

Managed strategy, production, and execution of SEO, content, and content marketing campaigns for clients in fintech and B2B SaaS. Increased multiple clients’ organic traffic by 2X–3X, resulting in increased revenue originating on digital and inbound channels. Led a team of writers, project managers, and admins to create projects on time or ahead of schedule, achieving a 95% client satisfaction rate. Published and placed articles in top-tier publications including American Banker, Forbes, PaymentsJournal, and Digital Transactions.

Director of Client Strategy at Imagination Publishing

April 1, 2016 - August 1, 2016

Managed multi-million-dollar content marketing programs for well-known financial institutions and B2C brands. Recommended digital strategies for demand generation and led the creation of an award-winning content hub for a major financial institution, boosting engagement by 40%. Ensured strategic alignment with clients' business goals, resulting in a 20% increase in long-term contracts.

Chief Storytelling Officer at Macon Raine

April 1, 2013 - April 1, 2016

Managed top accounts via data-driven content marketing strategies to ensure success and positive ROI. Directed teams to execute campaigns focused on lead generation and content development, resulting in a 60% increase in qualified leads.

Senior Social Media Marketing Manager at HS2 Solutions (Bounteous)

July 1, 2010 - April 1, 2013

Managed design and ESP vendor relations and successfully executed dynamic email campaign strategy for a Fortune 500 brand with active audience of 6MM+. Managed social media strategy for the Fortune 500 brand. Developed ad copy, keywords, and strategy for paid search campaigns for the Fortune 500 brand.

Web Marketing Coordinator at DC Interactive Group

June 1, 2009 - July 1, 2010

Managed client relationships and digital marketing campaigns end to end, including strategy, execution, measurement, and tracking. Provided copywriting for all media.

Account Executive at BWMG, Inc. (Macon Raine)

September 1, 2007 - June 1, 2009

Managed clients, prospects, media partners, and vendors while tracking progress and ensuring the team delivered against program objectives. Successfully managed and executed email, telemarketing, and direct mail lead generation campaigns for B2B companies.