Freelance digital marketer and brand strategist with 7 years of experience across ecommerce, SaaS, and professional services. I drive measurable revenue growth using paid media, SEO, and email marketing—having generated ₹1.5Cr for clients. I help brands improve digital presence, lead generation, and customer engagement through data-driven experimentation (A/B testing, attribution, CRO) and clear reporting. I maintain strong client satisfaction with consistent retention and performance outcomes across multiple active accounts.

Sharanya Prathap

Freelance digital marketer and brand strategist with 7 years of experience across ecommerce, SaaS, and professional services. I drive measurable revenue growth using paid media, SEO, and email marketing—having generated ₹1.5Cr for clients. I help brands improve digital presence, lead generation, and customer engagement through data-driven experimentation (A/B testing, attribution, CRO) and clear reporting. I maintain strong client satisfaction with consistent retention and performance outcomes across multiple active accounts.

Available to hire

Freelance digital marketer and brand strategist with 7 years of experience across ecommerce, SaaS, and professional services. I drive measurable revenue growth using paid media, SEO, and email marketing—having generated ₹1.5Cr for clients.

I help brands improve digital presence, lead generation, and customer engagement through data-driven experimentation (A/B testing, attribution, CRO) and clear reporting. I maintain strong client satisfaction with consistent retention and performance outcomes across multiple active accounts.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Fluent
Kannada
Fluent

Work Experience

Freelance Marketing Consultant at Vasavi Jewellery Mart
December 1, 2024 - Present
Managed ₹1.7L monthly ad spend across Google Ads and Meta, achieving ~4.7x average ROAS. Launched 25+ A/B tests across landing pages and ad creatives, improving conversion rates by 28% over eight months. Built Looker Studio dashboards tracking 15+ KPIs, reducing weekly reporting time by ~6 hours and improving campaign visibility. Planned monthly content calendars across paid, organic, and social channels, increasing content output by 30% while improving audience engagement by 25%.
Freelance Marketing Co-ordinator at Daadi's
March 1, 2024 - October 1, 2024
Synchronized cross-functional go-to-market timelines across sales, marketing, and supply chain divisions to commercialize 3 new retail product lines. Organized 4 consumer focus groups with 8–12 participants each and synthesized insights into actionable brand recommendations.
Freelance | Brand & Marketing
March 1, 2024 - Present
Delivered 12+ branding, website development, and performance marketing projects for startups and growing businesses, improving digital presence, lead generation, and customer engagement. Created content calendars and managed social media accounts for 9 clients, growing combined follower counts by 14k over 12 months. Managed ₹40L–₹50L annual paid media spend across 8 active clients, delivering ~4.2x average ROAS across Google Ads and Meta Ads. Grew a referral-driven client portfolio from 4 to 8+ active clients within the first year while maintaining ~95% client retention and ~4.8/5 satisfaction across 10+ reviews.
Marketing Assistant at Unjumble Communication Agency
February 1, 2019 - August 1, 2022
Handled 9 client accounts with social media scheduling, content creation, and performance reporting, contributing to a combined following of 350k and an average 22% increase in client engagement. Managed Google Ads campaigns with combined monthly budgets of ₹5L+, reducing CPC by 18% through audience targeting, ad-copy testing, and ongoing optimization. Wrote 3–4 blog posts per week for client websites, improving organic traffic by 38% for the agency’s top 3 accounts via SEO-optimized content. Built and maintained performance dashboards in Google Analytics for 9 clients, producing weekly reports tracking 12 KPIs including traffic, conversions, and lead quality.
Social Media Associate at Pennyful
September 1, 2018 - February 1, 2019
Managed content calendar and published 120+ posts per month across Instagram and Facebook, including during major ecommerce events (Amazon GIF, Flipkart Big Billion Days), increasing platform engagement by 36% during peak sales seasons. Optimized social content and link-in-bio funnels, interactive story hooks, and CTAs, driving 15% increase in affiliate link clicks. Executed weekly interactive campaigns (coupons, referral challenges), generating 15k+ website visits and increasing engagement from 2.1% to 5.8%. Built 12 automated email journeys across customer segments and lifecycle stages, achieving 28% average open rate and 4.6% CTR.

Education

MSc in Marketing at University of Strathclyde
January 1, 2023 - January 1, 2024
PG in Digital Marketing and Communication at Mudra Institute of Communications
January 1, 2020 - January 1, 2021
BSc Data Science and Analytics at Mount Carmel University
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Education, Professional Services, Software & Internet