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Senior Content Strategy & Editorial leader with 8+ years building B2B content programs across APAC, Europe, and MENA—specializing in enterprise IT, cybersecurity, and cloud communications. Experienced in end-to-end editorial voice, regional content localization, and hands-on writing across web, LinkedIn, video, and campaign formats. Skilled at translating complex technical/regulatory information (especially in fintech/digital payments) into clear, commercially focused storytelling. Leads cross-functional execution with product, sales, design, PR, and regional marketing teams, and uses AI-enabled workflows to scale content production while maintaining quality and brand alignment.…Senior Content Strategy & Editorial leader with 8+ years building B2B content programs across APAC, Europe, and MENA—specializing in enterprise IT, cybersecurity, and cloud communications. Experienced in end-to-end editorial voice, regional content localization, and hands-on writing across web, LinkedIn, video, and campaign formats. Skilled at translating complex technical/regulatory information (especially in fintech/digital payments) into clear, commercially focused storytelling. Leads cross-functional execution with product, sales, design, PR, and regional marketing teams, and uses AI-enabled workflows to scale content production while maintaining quality and brand alignment.

Renuka Govindarajan

Content Strategist, Content Producer, Copywriter, +5

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Senior Content Strategy & Editorial leader with 8+ years building B2B content programs across APAC, Europe, and MENA—specializing in enterprise IT, cybersecurity, and cloud communications. Experienced in end-to-end editorial voice, regional content localization, and hands-on writing across web, LinkedIn, video, and campaign formats. Skilled at translating complex technical/regulatory information (especially in fintech/digital payments) into clear, commercially focused storytelling. Leads cross-functional execution with product, sales, design, PR, and regional marketing teams, and uses AI-enabled workflows to scale content production while maintaining quality and brand alignment.…Senior Content Strategy & Editorial leader with 8+ years building B2B content programs across APAC, Europe, and MENA—specializing in enterprise IT, cybersecurity, and cloud communications. Experienced in end-to-end editorial voice, regional content localization, and hands-on writing across web, LinkedIn, video, and campaign formats. Skilled at translating complex technical/regulatory information (especially in fintech/digital payments) into clear, commercially focused storytelling. Leads cross-functional execution with product, sales, design, PR, and regional marketing teams, and uses AI-enabled workflows to scale content production while maintaining quality and brand alignment.

Available to hire

Senior Content Strategy & Editorial leader with 8+ years building B2B content programs across APAC, Europe, and MENA—specializing in enterprise IT, cybersecurity, and cloud communications. Experienced in end-to-end editorial voice, regional content localization, and hands-on writing across web, LinkedIn, video, and campaign formats.

Skilled at translating complex technical/regulatory information (especially in fintech/digital payments) into clear, commercially focused storytelling. Leads cross-functional execution with product, sales, design, PR, and regional marketing teams, and uses AI-enabled workflows to scale content production while maintaining quality and brand alignment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tamil

Advanced

Malayalam

Advanced

Telugu

Advanced

Hindi

Advanced

Work Experience

Freelance Writer (Fintech & Financial Services) at Independent

September 1, 2022 - Present

Researched and wrote customer-facing explainers, feature stories, and news-style articles on digital payments, cross-border payments, digital banking, and fintech regulatory updates for Singapore’s fintech ecosystem. Fact-checked and researched using primary industry sources to ensure accuracy and consistently meet time-sensitive deadlines. Edited and optimized articles for clarity, consistency, and SEO performance.

Content Marketing Lead (Senior Content Strategy & Editorial) at ManageEngine, Zoho

May 1, 2022 - Present

Owned content strategy and editorial direction across 550+ physical events, setting messaging standards and running review/approval cycles with product, sales, design, and regional marketing teams across APAC, Europe, and MEN A. Led enterprise IT, networking, cybersecurity, and cloud brand storytelling; authored 196+ website pages/landing pages and 7 event brochures while adapting global messaging to regional audiences. Produced 285+ marketing and communications assets including 45+ PowerPoint decks and executive/leadership briefing presentations. Managed LinkedIn and social content calendars, developing social-first thought leadership aligned to campaign timelines and engagement goals. Acted as a strategic partner to product, engineering, design, PR, and regional stakeholders to shape briefs and ensure content quality and effectiveness. Wrote/managed corporate and product communications including press releases and executive talking points. Evaluated technical information for accuracy

Content Marketing Specialist at ManageEngine, Zoho

May 1, 2020 - April 30, 2022

Coordinated with cross-functional teams across APAC, Europe, and MEN A to produce and localize customer-facing content, ensuring consistent messaging and tone across regions and regulatory environments. Developed event content, promotional messaging, and speaker/briefing materials for 120+ technical training webinars and 30 major virtual events, owning timelines and stakeholder reviews. Prepared and delivered 35+ leadership presentations and briefing decks summarizing campaign performance, content plans, and product updates. Wrote internal and customer-facing announcements, product update messaging, and FAQ/explainer content to support launches and reduce support inquiries. Standardized content review and approval processes to improve messaging consistency across product marketing campaigns. Wrote and published high-engagement social media posts by translating campaign and product updates into concise, platform-native copy to drive audience interaction and reach.

Content Marketer at ManageEngine, Zoho

June 1, 2018 - April 30, 2020

Wrote and edited website content, product pages, brochures, newsletters, and campaign assets, converting technical product information into engaging content for business and IT audiences. Researched enterprise networking, cloud infrastructure, IT monitoring, and cybersecurity topics to support accurate, audience-appropriate content. Edited and proofread content pre-publication to ensure clarity, accuracy, and consistency with brand and editorial standards.