Available to hire
Digital experience professional with 15+ years of experience spanning learning experience design, UX/UI and interaction design, digital product development, and CRM. I translate complex business and user needs into scalable platforms, frameworks, and learner-centric experiences adopted across global organizations.
I lead capability-building and digital transformation initiatives end-to-end—covering needs analysis, journey mapping, prototyping, performance optimization, analytics, and AI-enabled workflows—while mentoring teams and partnering closely with stakeholders to deliver measurable outcomes.
Skills
Language
English
Fluent
German
Intermediate
Macedonian
Fluent
Work Experience
Interaction & Learning Experience Designer (Freelance) at Freelance
March 1, 2025 - PresentPartner with subject matter experts and stakeholders to identify performance and capability needs and translate them into structured digital learning solutions. Design engaging learning experiences using instructional design methodologies, microlearning, gamification, blended learning, and user-centered design principles. Integrate AI-enabled workflows into learning design and production to improve efficiency, experimentation, and creative capability. Apply UX and interaction design principles to improve usability, engagement, and the learner experience.
Senior Learning Experience Designer at Zurich Insurance Group
August 1, 2022 - February 1, 2025Architected Zurich’s global Customer Academy ecosystem, translating CX strategy into a scalable learning approach adopted as a blueprint across international markets. Developed the experience framework, learner pathways, platform architecture, and LMS infrastructure supporting global learning delivery. Led needs analysis with global stakeholders to convert complex business challenges into performance-focused learning solutions. Owned the strategy and continuous optimization of the LMS experience through prototyping, A/B testing, learner feedback, analytics, and iterative improvement. Developed scalable approaches to global content localization, including agency partnership management and AI-enabled translation workflows. Introduced and scaled AI-enabled learning production workflows, improving team efficiency and creative capability, and mentored colleagues in UX, rapid prototyping, and instructional design.
Digital Designer at Odlo
May 1, 2022 - July 31, 2022Designed digital assets for e-commerce, social media, and omnichannel campaigns, ensuring consistency across customer touchpoints. Contributed UX and usability feedback to innovation initiatives, including a 360° virtual store experience. Collaborated with creative and business stakeholders to translate campaign and customer requirements into effective digital solutions.
Senior Graphic Designer at Swarovski
September 1, 2020 - January 31, 2022Collaborated with Creative Studio Managers and Art Directors to translate global campaign and business objectives into digital and print communication. Contributed to the execution of global campaigns across multiple markets and customer touchpoints. Drove adoption of Figma through hands-on training, peer reviews, and practical support. Helped establish a more collaborative, iterative, and design-system-oriented approach across the in-house team.
CRM Campaign & Automation Manager at Swarovski
April 1, 2019 - September 30, 2020Led design and execution of personalized customer journeys, segmentation logic, and targeted CRM campaigns using SAP Marketing Cloud and SAP HANA. Used customer data and campaign performance to support segmentation, personalization, and engagement across global markets. Managed technical campaign setup, localization, and optimization workflows for scalable market execution. Served as Product Owner for a bespoke Cloudinary-based web platform, defining UX/UI strategy and coordinating development between engineering and marketing teams. Managed sprint coordination, requirements alignment, stakeholder collaboration, product adoption, team training, and CRM integration.
Instructional Designer & eLearning Developer at Swarovski
December 1, 2017 - April 30, 2019Designed and developed digital and blended learning programs for Swarovski’s internal Learning and Development Academy. Conducted needs analysis and collaborated with subject matter experts to translate business and performance requirements into learning solutions. Applied ADDIE, UX principles, Articulate 360, Adobe Creative Suite, and Absorb LMS across the design and development process. Managed LMS administration, reporting, learner analytics, workshops, and ongoing optimization. Used learner data and feedback to evaluate engagement and identify opportunities for improvement.
Graphic & Digital Designer at Various Agencies
January 1, 2007 - December 31, 2017Built expertise in graphic, print, web, and digital media design across agency, film, and post-production environments.
Education
Professional Certificate in UX Design at UX Design Institute, Dublin
January 11, 2030 - August 16, 2026Bachelor’s Degree in Computer Science at European University of Skopje, Macedonia
January 11, 2030 - August 16, 2026Qualifications
Industry Experience
Education, Professional Services, Media & Entertainment
Skills
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