Zhang Zheyue

IP Character & Packaging Designer at Bear Coming Comming Co., Ltd. (Little Bear is Coming)

Partnered with the product team to refresh the brand identity by introducing an updated and scalable Visual Identity (VI) system. Designed updated product packaging and branded collateral based on the new visual identity for commercial releases.

Brand & Logo Redesign Lead at Jia Yu Co., Ltd.

Led overall visual strategy, IP character creation, and key packaging illustrations. Coordinated design, copywriting, and marketing teams to align visual execution with core brand strategy. Delivered executive presentations and iteratively refined designs based on client feedback.

Design Lead & Visual Designer at Bright Probiotics Brand Upgrade Project

Spearheaded IP character design and developed comprehensive visual systems from initial sketches to final art. Translated static illustrations into narrative packaging graphics across multiple product lines while preserving brand consistency. Collaborated with editorial and product teams through multiple feedback iterations to optimize visual hierarchy and messaging.

IP & Packaging Illustrator at Beijing Fortune Longgevity Happiness Joy Art Design Co., Ltd.

Designed packaging structures and visual illustrations, earning high praise in executive review panels. Tailored illustration styles to target consumer demographics to enhance brand recognition and product appeal.