Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Joël Melle, a marketing and product communication professional with 8+ years of experience in Switzerland and internationally. I develop and implement marketing strategies, define target groups and objectives, and use data and market insights to measure campaign performance and support product positioning. Throughout my career, I’ve led cross-functional projects and product launches, creating compelling marketing materials and presentations across online and offline channels. I also enjoy training and enabling partners—delivering sessions to sales teams, medical professionals, and students—while contributing to CSR analysis and reporting to strengthen business impact.…I’m Joël Melle, a marketing and product communication professional with 8+ years of experience in Switzerland and internationally. I develop and implement marketing strategies, define target groups and objectives, and use data and market insights to measure campaign performance and support product positioning. Throughout my career, I’ve led cross-functional projects and product launches, creating compelling marketing materials and presentations across online and offline channels. I also enjoy training and enabling partners—delivering sessions to sales teams, medical professionals, and students—while contributing to CSR analysis and reporting to strengthen business impact.

Joël Melle

Product Marketer, Project Manager, Content Producer, +5





I’m Joël Melle, a marketing and product communication professional with 8+ years of experience in Switzerland and internationally. I develop and implement marketing strategies, define target groups and objectives, and use data and market insights to measure campaign performance and support product positioning. Throughout my career, I’ve led cross-functional projects and product launches, creating compelling marketing materials and presentations across online and offline channels. I also enjoy training and enabling partners—delivering sessions to sales teams, medical professionals, and students—while contributing to CSR analysis and reporting to strengthen business impact.…I’m Joël Melle, a marketing and product communication professional with 8+ years of experience in Switzerland and internationally. I develop and implement marketing strategies, define target groups and objectives, and use data and market insights to measure campaign performance and support product positioning. Throughout my career, I’ve led cross-functional projects and product launches, creating compelling marketing materials and presentations across online and offline channels. I also enjoy training and enabling partners—delivering sessions to sales teams, medical professionals, and students—while contributing to CSR analysis and reporting to strengthen business impact.

Available to hire

I’m Joël Melle, a marketing and product communication professional with 8+ years of experience in Switzerland and internationally. I develop and implement marketing strategies, define target groups and objectives, and use data and market insights to measure campaign performance and support product positioning.

Throughout my career, I’ve led cross-functional projects and product launches, creating compelling marketing materials and presentations across online and offline channels. I also enjoy training and enabling partners—delivering sessions to sales teams, medical professionals, and students—while contributing to CSR analysis and reporting to strengthen business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Language

Italian

Fluent

English

Fluent

French

Advanced

German

Advanced

Spanish; Castilian

Beginner

Work Experience

Product Communication Manager at Hamilton Medical AG

January 1, 2024 - January 1, 2026

Develop and implement marketing strategies for the product portfolio. Define target groups and marketing objectives, and analyze marketing data to evaluate campaign performance. Lead product communication by creating marketing materials and presentations for online and offline channels. Coordinate international product launches and develop cross-media campaigns in collaboration with product managers, sales teams, and functional stakeholders.

Marketing Project Manager at Sintetica SA

January 1, 2021 - December 31, 2023

Developed and supervised complex B2B cross-functional and academic projects across global markets, creating relevant marketing materials. Revamped corporate website content and structure and improved overall communication strategy. Led CSR analysis and reporting.

Global Marketing Specialist (Training & B2B Campaigns) at Sintetica SA

January 1, 2020 - December 31, 2021

Delivered 20 training sessions to sales representatives, medical professionals, and students across four global regions, supporting B2B marketing activity and product launches. Conducted comprehensive market research and analysis to help worldwide partners position products effectively in global markets, ensuring consistent messaging and stronger local execution.

Web Content Editor at Mondo della Musica

January 1, 2018 - Present

Created content for the company website, providing customer support, and handled business administration duties.

Global Marketing Representative at Sintetica SA

January 1, 2018 - December 31, 2020

Created and supervised marketing materials and conducted market sizing for products. Organized the company presence at international events. Managed academic and scientific literature to support internal knowledge and help stakeholders effectively.

Business Development and Marketing Executive at Area – Società Cooperativa

January 1, 2017 - Present

Developed business plans, marketing materials, and promotion strategies, demonstrating versatility across marketing roles.

Business Development (Assistant) at Axentra Swisstech

January 1, 2015 - December 31, 2016

Reviewed business plans and contributed to minor business administration duties.

Business Development, Axentra Swisstech at Axentra Swisstech

January 1, 2015 - December 31, 2016

Reviewed business plans and contributed to minor business administration duties.

Business Development, Marketing Assistant at Axentra Swisstech

January 1, 2015 - December 31, 2016

Reviewed business plans and contributed to minor business administration duties.