Senior Visual Designer with 9+ years of experience producing high-volume digital and video content for fast-moving brands, with a focus on brand consistency and scalable production systems. Skilled in template-driven workflows, design systems, and production-ready asset preparation across email, social, and campaign channels. Experienced in fashion and retail marketing collateral and cross-industry creative work (healthcare, dental, eyecare, HVAC, senior living, aesthetics/beauty). Comfortable independently interpreting briefs, managing multiple deadlines remotely, collaborating with contractors, and leveraging AI tools and Adobe/Figma workflows to deliver consistent creative at scale.

Sonia Perera

Senior Visual Designer with 9+ years of experience producing high-volume digital and video content for fast-moving brands, with a focus on brand consistency and scalable production systems. Skilled in template-driven workflows, design systems, and production-ready asset preparation across email, social, and campaign channels. Experienced in fashion and retail marketing collateral and cross-industry creative work (healthcare, dental, eyecare, HVAC, senior living, aesthetics/beauty). Comfortable independently interpreting briefs, managing multiple deadlines remotely, collaborating with contractors, and leveraging AI tools and Adobe/Figma workflows to deliver consistent creative at scale.

Available to hire

Senior Visual Designer with 9+ years of experience producing high-volume digital and video content for fast-moving brands, with a focus on brand consistency and scalable production systems. Skilled in template-driven workflows, design systems, and production-ready asset preparation across email, social, and campaign channels.

Experienced in fashion and retail marketing collateral and cross-industry creative work (healthcare, dental, eyecare, HVAC, senior living, aesthetics/beauty). Comfortable independently interpreting briefs, managing multiple deadlines remotely, collaborating with contractors, and leveraging AI tools and Adobe/Figma workflows to deliver consistent creative at scale.

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Work Experience

Senior Visual Designer at POD Marketing
October 1, 2019 - August 31, 2026
Developed, designed, and maintained brand identities, websites, and marketing assets. Provided creative consultation and art direction to align design strategy with marketing goals. Managed and trained remote creative contractors to ensure quality and efficiency. Streamlined processes for email, social media, and digital marketing campaigns and created documentation to support workflow consistency. Produced high-volume digital and video creative and worked with template systems and design systems to deliver consistent, on-brand assets at scale.
Sales clerk at Value Village
September 1, 2019 - October 31, 2019
Maintained store organization and displays, processed and priced donated merchandise, and provided friendly customer service.
Graphic Designer at Oxford Publishing Company
August 1, 2017 - December 31, 2019
Designed book cover concepts for educational accounting textbooks and created specimen designs for finance, business, and language textbooks. Sourced legal digital imagery for mass print production, supported book layout/typesetting in Adobe InDesign, and created illustrations using Adobe Illustrator and Photoshop.
Graphic Designer at Autographx, Wainwright - Alberta
July 1, 2016 - October 1, 2016
Digitized artwork into clean, scalable vector graphics for large-format printing and created branding/signage and promotional materials following client guidelines; restored/enhanced images for print and online use; prepared print-ready files with accurate color/size/bleed.
Graphic Designer at Faren Agency
July 1, 2016 - October 31, 2016
Internship: assisted lead designer with concepts, illustrations, and layouts for print and digital projects. Designed annual promotional materials, developed and presented branding concepts for client campaigns, prepared print-ready files, and collaborated to create cohesive marketing visuals.
Freelance Art Teacher at Freelance
January 1, 2012 - June 1, 2012
Taught personalized art history lessons and techniques using custom curriculum development and adapting content to students' homes and learning styles.

Education

Diploma in Graphic Design at Seneca College
May 1, 2014 - August 31, 2016
Leadership Training Certificate (Bright Wire Leadership) at Bright Wire Leadership
May 1, 2022 - October 31, 2022
DISC Assessment Training Certificate (Moledina Consulting) at Moledina Consulting
October 1, 2020 - October 31, 2020
Diploma in Graphic Design (3.9 GPA) at Seneca College
May 1, 2016 - August 31, 2016
DISC assessment training (DISC assessment training) at Moledina Consulting
October 1, 2020 - October 31, 2020
Diploma (3.8 GPA) at Sunway College, Malaysia (Ontario Secondary School)
July 1, 2012 - June 1, 2013
Lead 1 Training (Bright Wire Leadership) - Certificate at Bright Wire Leadership, Canada
May 1, 2022 - October 1, 2022

Qualifications

Lead 1 Training with Bright Wire Leadership
May 1, 2022 - October 31, 2022
DISC Training with Moledina Consulting
October 1, 2020 - October 31, 2020
Diploma in Graphic Design (Seneca College)
May 1, 2014 - August 31, 2016

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Healthcare