Detail-oriented Social Media Marketing Coordinator with 3+ years of experience developing and managing content for 20+ client accounts across major platforms. Proficient in Adobe Creative Suite, Canva, and Cloud Campaign, creating engaging graphics and high-quality visuals. Skilled in analyzing KPIs, conducting A/B testing, and reporting on social media performance. Eager to leverage digital marketing and campaign development expertise to drive brand awareness and engagement for Ark Marketing.

Kathryn Gilbertreath

Detail-oriented Social Media Marketing Coordinator with 3+ years of experience developing and managing content for 20+ client accounts across major platforms. Proficient in Adobe Creative Suite, Canva, and Cloud Campaign, creating engaging graphics and high-quality visuals. Skilled in analyzing KPIs, conducting A/B testing, and reporting on social media performance. Eager to leverage digital marketing and campaign development expertise to drive brand awareness and engagement for Ark Marketing.

Available to hire

Detail-oriented Social Media Marketing Coordinator with 3+ years of experience developing and managing content for 20+ client accounts across major platforms. Proficient in Adobe Creative Suite, Canva, and Cloud Campaign, creating engaging graphics and high-quality visuals.

Skilled in analyzing KPIs, conducting A/B testing, and reporting on social media performance. Eager to leverage digital marketing and campaign development expertise to drive brand awareness and engagement for Ark Marketing.

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Language

Work Experience

Founder & Wedding Content Creator at Bliss Content Co.
June 1, 2025 - Present
Captured and edited candidate behind-the-scenes wedding content, creating trend-driven Reels and short-form videos tailored to each couple’s vision. Managed real-time content production on wedding days while coordinating with alongside photographers, videographers, and other vendors.
Social Media Marketing Coordinator at Ark Marketing
November 1, 2023 - Present
Managed end-to-end social media strategy for 20+ client accounts across diverse industries. Developed content pillars, brand messaging, and monthly content plans aligned with business goals. Planned, wrote, and scheduled 8+ monthly content pieces per client across Instagram, Facebook, LinkedIn, and TikTok, including static graphics, carousels, Reels, and campaign content. Created brand-specific copy, creative concepts, and calls to action to strengthen brand voice, engagement, and campaign objectives. Designed branded social content using Adobe Photoshop/Illustrator/Express and Canva while maintaining visual consistency. Coordinated with clients and creative teams to plan and execute photography, video, voiceovers, and interview-based content; captured and edited photos and short-form B-roll as needed. Tracked and analyzed KPIs (engagement, reach, follower growth, CTR, leads, and conversions) and delivered monthly performance reports with insights to optimize content strategy. Managed
Social Media & Digital Ads Intern at Ark Marketing
April 1, 2023 - November 1, 2023
Supported paid social campaigns through Meta Ads Manager, including targeting, creative development, A/B testing, and performance optimization. Wrote ad copy for various brands; Facebook ads achieved a CTR of 2–4% on top-performing campaigns.

Education

B.S. Degree, Communication - Advertising at Lamar University
January 11, 2030 - August 18, 2026
B.S. Degree, Communication - Advertising at Lamar University
January 1, 2019 - January 1, 2023
— Graduate Magna Cum Laude at Lamar University
January 11, 2030 - August 18, 2026
B.S. in Communication (Advertising) at Lamar University
January 11, 2030 - August 18, 2026

Qualifications

Social Media Marketing Certification
January 11, 2030 - August 18, 2026
Hootsuite Platform Certification
January 11, 2030 - August 18, 2026
Hootsuite Social Media Marketing Certification I & II
January 11, 2030 - August 18, 2026
HubSpot Academy
January 11, 2030 - August 18, 2026
Social Media Marketing Certification
January 11, 2030 - August 18, 2026
Hootsuite Platform Certification
January 11, 2030 - August 18, 2026
Hootsuite Social Media Marketing Certification I & II
January 11, 2030 - August 18, 2026
HubSpot Academy
January 11, 2030 - August 18, 2026
Social Media Marketing Certification
January 11, 2030 - August 18, 2026
Hootsuite Platform Certification
January 11, 2030 - August 18, 2026
Hootsuite Social Media Marketing Certification I & II
January 11, 2030 - August 18, 2026
HubSpot Academy
January 11, 2030 - August 18, 2026

Industry Experience

Media & Entertainment, Professional Services, Other