Branding and Graphic Designer at Lyric Vacation Hotel Cebu

Transitioned an academic rebranding thesis into a contracted, paid freelance engagement by presenting a comprehensive brand overhaul to hotel leadership. Spearheaded complete visual rebranding, creating a modern identity, core brand guidelines, and high-impact key visuals across touchpoints. Designed physical brand collateral including promotional apparel, guest collateral, and exterior/interior signage. Established the digital brand footprint through high-fidelity social media layouts and templates, and executed a multi-channel content creation strategy in collaboration with hotel stakeholders.