I’m a brand and marketing creative who turns ideas into useful, engaging things people feel, click, watch, buy or remember. I combine writing, design, photography, video, ecommerce and marketing strategy to make problems obvious, ideas interesting and communications simple. I enjoy asking annoying questions we’d rather avoid, exploring possibilities and working closely with people across a business. I started as a graphic designer and have grown into a hands-on brand and marketing professional with experience across education, energy, ecommerce and consumer products. I’ve led brand, content, social, ecommerce and campaign work, managed marketing budgets and collaborated with everyone from executives and engineers to customers and production teams. I have a healthy dislike of corporate jargon and meetings about meetings, and prefer practical work that gets made, measured and improved.

Tony Fruean

I’m a brand and marketing creative who turns ideas into useful, engaging things people feel, click, watch, buy or remember. I combine writing, design, photography, video, ecommerce and marketing strategy to make problems obvious, ideas interesting and communications simple. I enjoy asking annoying questions we’d rather avoid, exploring possibilities and working closely with people across a business. I started as a graphic designer and have grown into a hands-on brand and marketing professional with experience across education, energy, ecommerce and consumer products. I’ve led brand, content, social, ecommerce and campaign work, managed marketing budgets and collaborated with everyone from executives and engineers to customers and production teams. I have a healthy dislike of corporate jargon and meetings about meetings, and prefer practical work that gets made, measured and improved.

Available to hire

I’m a brand and marketing creative who turns ideas into useful, engaging things people feel, click, watch, buy or remember. I combine writing, design, photography, video, ecommerce and marketing strategy to make problems obvious, ideas interesting and communications simple. I enjoy asking annoying questions we’d rather avoid, exploring possibilities and working closely with people across a business.

I started as a graphic designer and have grown into a hands-on brand and marketing professional with experience across education, energy, ecommerce and consumer products. I’ve led brand, content, social, ecommerce and campaign work, managed marketing budgets and collaborated with everyone from executives and engineers to customers and production teams. I have a healthy dislike of corporate jargon and meetings about meetings, and prefer practical work that gets made, measured and improved.

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Language

English
Fluent

Work Experience

Brand & Marketing Manager at Prohair NZ
March 1, 2025 - Present
Leads brand and marketing activity across brand, marketing, ecommerce and content. Designs and produces work while managing a small team. Managed $200,000 in annual marketing spend against a $3.8 million revenue target and led the in-house ecommerce rebuild, supporting 5% year-on-year online sales growth. Developed commercial understanding of margins, ROI and performance-focused marketing.
Digital Content Producer at Evnex
August 1, 2022 - March 1, 2025
Worked as the second marketing hire for a fast-growing New Zealand company. Managed social channels and reporting, developed content marketing strategy, planned and shot commercial photography for OEM partners and customers, and supported the planning, setup and production of the virtual launch of Evnex’s first smart home EV charger, the E2, across New Zealand and Australia. Built strong relationships with leadership, engineers, electricians, sales and production teams.
Design & Content Creator at Freelance
March 1, 2021 - August 1, 2022
Provided freelance design, photography and video services. Developed visual identities, created marketing content and produced practical creative assets for clients. Built experience in combining design craft with commercial requirements, budgets and client expectations.
Creative Designer at Ara Institute of Canterbury
April 1, 2014 - March 1, 2021
Started as an intern and progressed into a creative design role, developing marketing fundamentals in a large organisation. Co-developed the Advantage You recruitment campaign and custom typeface, collaborating with more than 120 tutors and students. Worked across stakeholder management, brand communications and design by committee.

Education

Bachelor of Visual Communication Design Level 7 at CPIT
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Energy & Utilities, Retail, Software & Internet, Consumer Goods