Available to hire
Bachelor of Communication (Digital Media) graduate with hands-on agency experience in social media management, content creation, and digital campaigns. Worked with multiple brands to develop campaign concepts, create copy, manage digital channels, and collaborate with creative teams to deliver results.
Strong focus on understanding audiences, spotting trends, and translating insights into engaging content strategies. Seeking to grow within an agency environment by contributing to integrated digital campaigns and expanding skills in social communications, analytics, and campaign reporting.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Malay
Advanced
Chinese
Advanced
Work Experience
Content Creator at Brand Think Asia
December 1, 2025 - July 1, 2026Managed social media accounts and digital campaigns for brands including Garmin, Dunkin’ Donuts, Kanebo, Bosch and Evony across TikTok, Instagram and Facebook. Supported client account management during the Account Executive’s absence by collecting briefs, clarifying requirements, communicating feedback, and coordinating deliverables with internal teams. Planned and managed monthly content calendars aligned to client objectives, timelines and brand guidelines. Translated briefs and audience insights into campaign concepts and content strategies; researched audience behaviour, competitor activity, and platform trends. Conceptualised content ideas, wrote copy, and collaborated with designers to execute social media assets. Monitored performance and engagement insights to identify optimisation opportunities, and supported influencer collaborations and community management.
Social Media Coordinator at Interhampers Australia
February 1, 2025 - November 30, 2025Managed and updated company website content including banners, blogs, testimonials, and product imagery. Created and scheduled engaging content across Facebook, Instagram, LinkedIn and TikTok. Designed promotional graphics, videos, and campaign themes to support seasonal events. Developed SEO strategies, monitored Google Analytics, and assisted with Google Ads campaign implementation. Executed email marketing campaigns via Mailchimp and Klaviyo to promote offers and engage the customer database.
Digital Marketing Assistant (Internship) at Unisport Australia
June 1, 2024 - December 31, 2024Developed and managed weekly content calendars and designed/published original social media content across multiple platforms. Created and curated digital assets (videos, posts, stories) tailored to audience interests to drive engagement and venue foot traffic through digital campaigns. Supported end-to-end planning and execution of multi-week marketing campaigns driving awareness and participation in key sporting events and initiatives. Partnered with cross-functional teams to ensure consistent brand messaging and smooth campaign delivery. Assisted with campaign timelines, progress tracking, and performance reporting to optimise future initiatives.
Social Media & Content Coordinator (Part Time) at The Gunshop Cafe
January 1, 2023 - December 31, 2024Designed and scheduled engaging social content to promote seasonal dishes and café offerings, increasing Instagram followers by 12% within three months through consistent posting and visual storytelling. Captured, edited, and optimised photos and videos to showcase the café brand and food presentation, driving higher interaction and audience reach. Produced branded posters and promotional visual assets aligned with campaigns, contributing to increased in-store traffic and customer awareness.
Creative and Event Director at QUT Malaysian Student Association (QUTMYSA)
January 1, 2022 - January 1, 2023Managed social media platforms and produced digital content to promote events and initiatives, increasing student participation and visibility. Collaborated with multiple departments to develop and execute creative event concepts aligned with club goals and values. Designed and delivered branded merchandise (T-shirts, stickers, tote bags) using Adobe Photoshop and Canva. Captured and edited event photography and videography to create dynamic content that boosted online engagement and showcased community impact.
Marketing & Communications Director at Campus Christian Movement
January 1, 2022 - January 1, 2023Managed the organisation’s social media strategy, producing engaging content that boosted audience interaction and strengthened brand visibility. Directed marketing efforts for a 300-person conference, including designing branded merchandise and coordinating digital and print promotional assets. Developed and monitored marketing timelines to ensure campaigns and deliverables were executed on schedule. Collaborated with cross-functional teams to streamline event logistics and ensure smooth delivery of promotional activities. Oversaw production of conference materials (lanyards, printed collateral, event signage) to maintain consistent branding across touchpoints.
Education
Bachelor’s Degree in Communication (Digital Media) at Queensland University of Technology (QUT), Australia
January 1, 2022 - December 31, 2024Diploma in Creative Industries at Queensland University of Technology (QUT), Australia
January 1, 2022 - December 31, 2023Qualifications
Content Marketing Certification (HubSpot Academy)
January 1, 2025 - January 1, 2027Digital Marketing Certification (HubSpot Academy)
January 1, 2025 - January 1, 2027HubSpot Reporting Certification (HubSpot Academy)
January 1, 2025 - January 1, 2027Social Media Marketing Certification (HubSpot Academy)
January 1, 2025 - January 1, 2027Influencer Marketing Campaigns for Beginners (SEMrush)
January 1, 2025 - January 1, 2026Google Analytics Certification (Google)
January 1, 2025 - December 31, 2025Google Ads Creative Certification (Google)
January 1, 2026 - December 31, 2026Google Effective Ads for Video Campaigns Certification (Google)
January 1, 2026 - December 31, 2026Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Retail, Consumer Goods, Gaming
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Johor Bahru today.