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Full-Stack Content Marketing Manager with 3 years of experience driving multi-platform content strategies and optimizing funnels for engagement and conversions. Proven ability to scale social media channels, create viral video content, and use data analytics to craft impactful campaigns. I leverage self-built AI automation (custom agents + API integrations) to improve content production efficiency and streamline workflows. I also build creator/influencer programs, run e-commerce and social commerce growth initiatives, and optimize email/CRM performance to deliver measurable ROI.…Full-Stack Content Marketing Manager with 3 years of experience driving multi-platform content strategies and optimizing funnels for engagement and conversions. Proven ability to scale social media channels, create viral video content, and use data analytics to craft impactful campaigns. I leverage self-built AI automation (custom agents + API integrations) to improve content production efficiency and streamline workflows. I also build creator/influencer programs, run e-commerce and social commerce growth initiatives, and optimize email/CRM performance to deliver measurable ROI.

Win It A Praise I

Full Stack Developer, Marketing Automation Specialist, Growth Marketer, +3

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Full-Stack Content Marketing Manager with 3 years of experience driving multi-platform content strategies and optimizing funnels for engagement and conversions. Proven ability to scale social media channels, create viral video content, and use data analytics to craft impactful campaigns. I leverage self-built AI automation (custom agents + API integrations) to improve content production efficiency and streamline workflows. I also build creator/influencer programs, run e-commerce and social commerce growth initiatives, and optimize email/CRM performance to deliver measurable ROI.…Full-Stack Content Marketing Manager with 3 years of experience driving multi-platform content strategies and optimizing funnels for engagement and conversions. Proven ability to scale social media channels, create viral video content, and use data analytics to craft impactful campaigns. I leverage self-built AI automation (custom agents + API integrations) to improve content production efficiency and streamline workflows. I also build creator/influencer programs, run e-commerce and social commerce growth initiatives, and optimize email/CRM performance to deliver measurable ROI.

Available to hire

Full-Stack Content Marketing Manager with 3 years of experience driving multi-platform content strategies and optimizing funnels for engagement and conversions. Proven ability to scale social media channels, create viral video content, and use data analytics to craft impactful campaigns.

I leverage self-built AI automation (custom agents + API integrations) to improve content production efficiency and streamline workflows. I also build creator/influencer programs, run e-commerce and social commerce growth initiatives, and optimize email/CRM performance to deliver measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Thai

Fluent

Work Experience

Marketing Executive (acting as Growth & Marketing Lead) at Sunnystep

September 2, 2025 - Present

Sole marketing owner for an footwear brand across 12 retail stores and DTC online, reporting to the CEO with a budget/impact of ~$420K/month. Owned and optimized social/content growth across TikTok/Instagram/Xiaohongshu using a content-pyramid framework. Rebuilt email/CRM into the #1 ROI channel (Klaviyo) with ~55% open rate and ~5% click rate, driving 30–50% of online revenue; implemented GA4 pixel-to-truth attribution for campaign performance. Built and deployed a fleet of 9 custom Python AI agents, integrating 12+ APIs to automate marketing workflows and consolidate ~6-person workload into one role. Developed and scaled an influencer/creator program from 0 to 400+ creators, achieving 7.1x ROAS on creator-led content and scaling Shopee livestream ecommerce by +2,000% to ~$64K/month. Managed paid social campaigns (Meta + TikTok Ads) with $180K+ budget, scaling Meta ROAS 1.8x to 3–4x and top TikTok campaigns to 10–27x using pixel-to-truth (GA4). Managed end-to-end creator operat

Marketing Executive (Growth & Marketing Lead) at SunnyStep

September 1, 2025 - Present

Sole marketing owner for a footwear brand across 12 retail stores and DTC online, reporting to the CEO. Drove multi-channel content and growth strategy, scaled organic social performance, rebuilt email/CRM into the #1 ROI channel, and managed paid social campaigns. Developed and deployed AI automation (a fleet of custom Python-based AI agents) to integrate 12+ APIs and consolidate a ~6-person workload into one role, improving marketing efficiency and content operations. Built a creator/influencer program from 0 to 400+ creators, scaling social commerce and live-stream commerce performance. Implemented measurement using pixel-to-truth attribution (GA4) and optimized funnel performance using data-driven testing across campaigns.

Marketing Intern at Sunnystep

December 1, 2024 - March 2, 2025

Supported marketing operations and content-related tasks as part of the marketing team.

Marketing & Content Creator at Wah Kao Pte Ltd

April 1, 2023 - December 31, 2024

Worked as a TikTok Shop partner and supported MCN/brand marketing initiatives, creating and optimizing content for social commerce growth.