I’m Fungwee Lim, a multidisciplinary designer and creative director based in Winnipeg, with 20+ years of experience across illustration, branding, digital design, and product/UI/UX. I translate complex ideas into clear visual storytelling—ranging from campaign illustrations for major brands like Coca-Cola to award-winning enterprise intranet programs—and I enjoy collaborating with teams across research, product, and development. I build websites, interactive infographics, and user-centered product flows, and I often lead from both the strategy and the craft sides: from early concept exploration (including AI-assisted ideation) through to polished design systems and production-ready deliverables. Most recently, I’ve been shaping automotive retail and aftersales experiences at Keyloop Canada and supporting multiple clients through freelance design work, with a consistent focus on usability, clarity, and strong creative direction.…

Fung wee Lim

I’m Fungwee Lim, a multidisciplinary designer and creative director based in Winnipeg, with 20+ years of experience across illustration, branding, digital design, and product/UI/UX. I translate complex ideas into clear visual storytelling—ranging from campaign illustrations for major brands like Coca-Cola to award-winning enterprise intranet programs—and I enjoy collaborating with teams across research, product, and development. I build websites, interactive infographics, and user-centered product flows, and I often lead from both the strategy and the craft sides: from early concept exploration (including AI-assisted ideation) through to polished design systems and production-ready deliverables. Most recently, I’ve been shaping automotive retail and aftersales experiences at Keyloop Canada and supporting multiple clients through freelance design work, with a consistent focus on usability, clarity, and strong creative direction.…

Available to hire

I’m Fungwee Lim, a multidisciplinary designer and creative director based in Winnipeg, with 20+ years of experience across illustration, branding, digital design, and product/UI/UX. I translate complex ideas into clear visual storytelling—ranging from campaign illustrations for major brands like Coca-Cola to award-winning enterprise intranet programs—and I enjoy collaborating with teams across research, product, and development.

I build websites, interactive infographics, and user-centered product flows, and I often lead from both the strategy and the craft sides: from early concept exploration (including AI-assisted ideation) through to polished design systems and production-ready deliverables. Most recently, I’ve been shaping automotive retail and aftersales experiences at Keyloop Canada and supporting multiple clients through freelance design work, with a consistent focus on usability, clarity, and strong creative direction.

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Skills

Experience Level

Language

English
Fluent
Chinese
Fluent

Work Experience

Product Designer (UI/UX) at Keyloop, Winnipeg, Canada
October 1, 2021 - August 25, 2026
Enterprise automotive retail software used by over 18,000 dealerships and 80 manufacturers across 90 countries. Designed across aftersales, sales lead management and customer communication applications, covering service check-in, booking configuration, payments and reporting. Worked with product managers, engineers, QA and design system teams across multiple time zones.
Freelance Designer & Illustrator (Contract) at Tactica Interactive
January 1, 2021 - January 1, 2026
Delivered branding, illustration, UI/UX, and interactive infographic work for clients in a fast-paced, multi-project environment. Produced hand-drawn and vector illustrations translating complex, multi-stakeholder subject matter into clear visual stories, including work for Pacific Salmon Foundation’s State of Salmon campaign.
Founder / Creative Director at Blendic Media & Plum Creative
January 1, 2021 - January 1, 2026
Provided creative direction and design leadership while collaborating on brand and UI/UX needs across projects, adapting to shifting scopes and tight turnaround cycles.
Product Designer (UI/UX) at Keyloop Canada
January 1, 2021 - January 1, 2026
Designed product experiences across VEGA (dealership reporting and analytics) and the aftersales suite (Service Hub 360), including online booking, check-in, and payments. Built consumer-facing service flows such as appointment booking, vehicle check-in, condition recording, and checkout add-on/upsell steps. Created reporting and analytics screens for dealership stakeholders, plus sales-lead management and customer communication features (chat, SMS, voice, email). Helped unify product look-and-feel across teams after acquisitions, partnering with researchers, product managers, and developers across multiple time zones.
Founder and Design Lead at Blendic, Winnipeg, Canada
February 28, 2015 - Present
Independent studio working across branding, infographic and information design, illustration and digital product design. Clients range from startups to public sector programmes, with work spanning concept and identity through to packaging, campaign assets and digital media. Recent projects include brand and communications work for agencies like Tactica and Atlas Prairie Climate.
Visual and UI/UX Designer at BrightStarr, New York
January 1, 2012 - December 1, 2015
Intranet and internal communications design for Fortune 100-500 organisations including E*TRADE, ConocoPhillips, Abt Associates, Gilead Sciences, Michael Kors, Kohler, Hess Corporation, Pitney Bowes and Yum! Brands. Work recognised with the Nielsen Norman Group Best Intranet Design Award for Abt Associates in 2014 and ConocoPhillips in 2015.
Co-Founder and Lead Creative at C3A Inc.
June 1, 2009 - December 1, 2011
Ultimate Events was a connected TV channel showcasing community and provincial events across Manitoba, carried on channel 88 of the MTS Ultimate TV service. I designed the viewer experience in a Microsoft Mediaroom IPTV environment: process flows, information architecture, wireframes and interactive prototypes, plus storyboards and broadcast video to demonstrate each scenario on screen. Designing for a remote control rather than a mouse meant every screen had to be readable across a room and navigable in a few button presses.
Lead Interactive Designer at E.H. Price
January 1, 2009 - January 1, 2011
Long-term UI/UX and production partnership supporting interactive climate mapping and data tools, working closely with developers to design and maintain interactive experiences.
Lead Interactive Designer / Co-founder at C3A Inc
January 1, 2009 - January 1, 2012
Served as lead interactive designer and co-founder on projects including the Climate Atlas of Canada (climateatlas.ca), partnering with developers to design and maintain interactive climate maps and data tools used nationally by citizens, researchers, and policymakers. Led station branding work for key radio launches and redesigns, developed packaging and branding for Tomahawk Chips, and designed SharePoint intranet experiences for Fortune 500 clients as a long-term contractor. Also created interactive prototypes, broadcast videos, and storyboards for emerging film/media contexts while establishing design standards in the absence of local precedents.
Lead Interactive Designer / Storyboard Artist at MTS Advance / Engage / Qunara
January 1, 2004 - January 1, 2005
Developed interactive interfaces for web and mobile applications, collaborated with developers for design feasibility, ran user research to identify insights for improvements, and created interactive prototypes, storyboards, and broadcast video content.
Freelance Design Consultant / Illustrator at MTS Advance / Engage / Qunara
January 1, 2004 - January 1, 2005
Executed enterprise-level digital campaigns and design solutions for a range of clients, collaborating cross-functionally to develop cohesive concepts and prototypes. Conducted user research to inform design decisions and usability improvements, contributed interactive and graphic elements for product and marketing initiatives, and designed community portals (MyWinnipeg.com and MyManitoba.com) to improve user engagement and accessibility.
Interactive Media Designer at Frantic Films Interactive Media
January 1, 2002 - January 1, 2003
Created interactive and graphical elements for collaborative creative/engineering teams to support interactive marketing, usability testing, and digital brand strategy. Designed customer-facing UI to improve engagement, developed prototypes and interfaces for web and mobile applications, and produced interactive websites and Flash animations. Supported interactive experiences for film and media projects at a visual effects studio.
Freelance Design Consultant / Illustrator at Fungwee design
December 30, 2001 - May 30, 2009
Full-service agency work across digital products and multi-channel marketing campaigns, with clients including Palliser, EQ3, Recyclebank, Coca-Cola Atlantic Division, the Government of Manitoba, Assiniboine Credit Union, Systematic Design, TLC, Manshield Construction and Centre Ventures. I worked alongside creative, development and marketing teams, and presented visual concepts directly to client stakeholders.

Education

Bachelor of arts at University of Winnipeg
January 1, 1994 - August 1, 1998
Business Administration and Economics
Career-focused diploma at Robertson College
August 1, 1999 - August 1, 2000
Multimedia Specialist Programme
Bachelor of Arts - Business Administration and Economics at University of Winnipeg
July 1, 1999 - January 1, 2000
Applied Multimedia Technical Specialist Program at Robertson College
January 1, 1999 - January 1, 2000

Qualifications

Nielsen Norman Group, Best Intranet Design Award — ConocoPhillips
August 1, 2015 - August 1, 2016
Awarded to the ten best intranet designs worldwide each year. Shared with the BrightStarr team, New York.
Nielsen Norman Group, Best Intranet Design Award — Abt Associates
August 1, 2014 - August 1, 2015
Shared with the BrightStarr team, New York
oca-Cola, "Coke Side of Life" Remix Art Project
January 1, 2006 - January 1, 2007
One of 15 artists and studios selected worldwide, and the only one from Canada. Work exhibited at the Coke Side of Life exhibition on London's South Bank and used across billboards, posters and digital displays. Documented at cokeart.wordpress.com/tag/fung-wee-lim

Industry Experience

Software & Internet, Consumer Goods, Financial Services, Manufacturing, Healthcare, Non-Profit Organization, Media & Entertainment, Telecommunications, Wholesale & Distribution, Government, Professional Services, Retail, Education

Skills

Experience Level