Portfolio Link: bonnieportfolio.com PW: artdirection101 I’m Bonnie Hoffmann, a visual designer who translates complex technology and strategy into cohesive brand systems, digital experiences, and motion-ready campaign assets. I’ve supported major launches and internal programs by turning brand strategy into customer-facing design across web, social, and paid media—while keeping storytelling consistent across every touchpoint. I also specialize in design systems and AI-assisted creative workflows, including style frameworks and animation kits that streamline production and help cross-functional teams stay visually aligned. From directing brand photography and visual narratives to creating immersive 3D assets for sustainability initiatives, I enjoy building human-centered, scalable experiences that are both refined and performance-minded.…

Bonnie Hoffmann

Portfolio Link: bonnieportfolio.com PW: artdirection101 I’m Bonnie Hoffmann, a visual designer who translates complex technology and strategy into cohesive brand systems, digital experiences, and motion-ready campaign assets. I’ve supported major launches and internal programs by turning brand strategy into customer-facing design across web, social, and paid media—while keeping storytelling consistent across every touchpoint. I also specialize in design systems and AI-assisted creative workflows, including style frameworks and animation kits that streamline production and help cross-functional teams stay visually aligned. From directing brand photography and visual narratives to creating immersive 3D assets for sustainability initiatives, I enjoy building human-centered, scalable experiences that are both refined and performance-minded.…

Available to hire

Portfolio Link: bonnieportfolio.com PW: artdirection101

I’m Bonnie Hoffmann, a visual designer who translates complex technology and strategy into cohesive brand systems, digital experiences, and motion-ready campaign assets. I’ve supported major launches and internal programs by turning brand strategy into customer-facing design across web, social, and paid media—while keeping storytelling consistent across every touchpoint.

I also specialize in design systems and AI-assisted creative workflows, including style frameworks and animation kits that streamline production and help cross-functional teams stay visually aligned. From directing brand photography and visual narratives to creating immersive 3D assets for sustainability initiatives, I enjoy building human-centered, scalable experiences that are both refined and performance-minded.

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Work Experience

Senior Visual Designer at MITCHELL+PALMER
August 1, 2021 - April 1, 2024
Played a key role in a major national brand launch in partnership with Siegel+Gale, translating a newly defined brand strategy into cohesive, customer-facing digital experiences and campaign systems across web, social, and paid media. Led concepting and design for integrated digital campaigns, creating motion and static assets that balanced brand storytelling with performance goals, while maintaining consistency across multiple customer touchpoints. Directed brand photography, styling, and visual narrative development in close collaboration with production partners, ensuring a refined, human-centered aesthetic that scaled seamlessly across platforms. Developed comprehensive style systems and AI-powered animation kits to streamline asset creation, empower cross-functional teams, and maintain visual integrity across distributed workflows. Partnered closely with digital and web teams to refine UI components, photographic standards, and responsive design systems in Adobe XD, ensuring clarity, usability, and a cohesive end-to-end experience.
Luna Solutions Material Artist at Luna Solutions
December 31, 2018 - December 30, 2021
3D Material Artist: Created and refined photorealistic digital materials in Blender for virtual try-on software, translating real-world fabrics, finishes, textures, and surface properties into accurate 3D assets. Developed materials with attention to color, reflectivity, texture, transparency, and lighting behavior to ensure products appeared realistic across digital environments. Collaborated with creative and technical teams to optimize materials for consistent visual quality and real-time performance.
Visual Designer at 71 & CHANGE, A West Monroe Company
January 1, 2017 - December 31, 2019
Designed brand systems, logos, and large-scale environmental graphics for Nike training programs, innovation spaces, and internal facilities, creating immersive purpose-driven experiences. Led development of cohesive visual frameworks and animation style kits to align creative output across teams and support scalable content creation and consistent storytelling. Designed responsive websites and UX flows for Nike HR Readiness initiatives, translating complex internal programs into intuitive, engaging digital experiences that supported employee learning and operational workflows. Collaborated with digital, web, and communications teams to align visual language, photography direction, and UI systems across platforms in Adobe XD. Led design for internal campaigns, leadership presentations, and large-scale All Hands events, including training materials, naming workshops, and gamified employee engagement tools.
Brand Designer at Faun Design Studio
January 1, 2015 - December 31, 2017
Provided brand design services including identity development and campaign-related design support for client work across print and digital mediums. Produced creative concepts and assets to help brands communicate consistently and effectively across touchpoints.
Art Direction Intern at SRG Advertising Agency
December 31, 2012 - Present
Helped creative directors and interactive art directors translate briefs into creative concepts. Brand Design: mood boards, color trends, custom logo marks. Art Direction: developed creative concepts, comps, layouts, and support for campaign pitches. Clients included Frito Lay and Boulder Brands.
Graphic Designer at Colorado Music Hall of Fame
December 31, 2012 - December 30, 2015
At the Colorado Music Hall of Fame, I worked closely with the Creative Director to help bring Colorado’s music history to life through exhibition design and visual storytelling. My work included developing exhibit displays and promotional posters, supporting the production and installation of visual materials, and assisting with photography at live performances and events. The role gave me hands-on experience working across design, photography, exhibitions, and cultural storytelling while contributing to the Hall of Fame’s celebration and preservation of Colorado’s musical legacy.
Graphic Designer at Bioserve Space Technologies
July 29, 2008 - August 29, 2012
Designed and produced the brand identity, including the logo, typography, brand guidelines, and color guidelines; designed and developed the company website; and worked on ongoing marketing communications. In addition, created multiple short animated videos to showcase their products as part of a larger marketing campaign for their core partners, NASA and Lockheed Martin.

Education

BA in Advertising at University of Colorado
August 30, 2007 - May 30, 2012

Qualifications

Certificate in Technology, Arts, Media
January 11, 2030 - August 27, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Computers & Electronics, Transportation & Logistics, Telecommunications, Non-Profit Organization
    Uplift
    Uplift is a hospitality and cultural brand concept that connects the Pacific Northwest and Japan through shared experiences in travel, music, food, design, and nature. The visual identity draws inspiration from the landscapes that define both regions—mountains, water, mist, volcanic terrain, and the Pacific Ocean—creating a refined system that feels both regional and international. The project extends the identity into a complete guest experience, including a curated vinyl exchange featuring musicians from Japan and the Pacific Northwest, regionally inspired coffee blends, hotel and travel kits, beverages, collectible enamel pins, and branded merchandise. Each touchpoint was designed as an opportunity for discovery, allowing travelers to take a small piece of the culture and landscape home with them. The visual system combines custom typography, Japanese and English type treatments, organic illustrations, tactile materials, and a palette of deep Pacific blues, soft neutrals, black, and warm metallic tones. Fluid patterns reference water, topography, weather, and volcanic formations while creating continuity across packaging, print, environmental, and physical applications. At its core, Uplift explores how a hospitality brand can become a cultural connector—using thoughtful design and curated objects to create meaningful exchanges between Portland, the greater Pacific Northwest, and Japan.…