Led end-to-end marketing for a DTC e-commerce brand, owning strategy from paid acquisition through brand and creative direction. Managed a team of 3 across creative, content, and campaigns. Owned Meta/Facebook advertising from setup through optimization via Meta Business Suite. Designed and managed Shopify website operations including product listings and maintenance. Used AI tools (Gemini, Sora, Claude) to generate campaign/product imagery and support strategic research, content, and creative concepts. Directed PR and influencer marketing, coordinated partnerships, managed product photoshoots, and developed packaging concepts through final production.

E-commerce and Marketing Associate at Hi-Line Gift Ltd.

April 1, 2022 - November 1, 2024

Owned social media strategy, content calendar, and daily posting across channels, increasing average engagement by 37%. Created original graphics, copy, and video to support brand awareness and engagement. Managed Wayfair seller account, processing 500+ orders per month. Handled customer complaints and returns and implemented process improvements to reduce return rate. Tracked engagement metrics and adjusted content strategy based on performance. Coordinated marketing efforts to support sales and promotional campaigns and used AI prompting to speed up ideation, copy drafting, and asset production.

Marketing Intern at Allenora Annie's Signature Salons

August 1, 2021 - January 1, 2022

Assisted with planning and executing email campaigns via Mailchimp, improving click-through rate by 15%. Conducted keyword research and updated website landing pages to improve organic search visibility. Analyzed weekly performance metrics using Google Analytics and Meta Business Suite and produced actionable reports. Conducted competitive research to identify content gaps and positioning opportunities. Coordinated virtual and in-person promotional campaigns, improving engagement by 20%. Created digital collateral and video assets using Canva and Adobe Express, and authored promotional captions, short-form posts, and blog drafts optimized for platform reach.