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Graphic Designer, Art Director, and Generative AI Creator from Recife, Brazil, with experience since 2021 building visual identities and high-performing digital campaigns. I focus on AI-powered image/video generation, animation, storyboarding, and character/maskot design to deliver scalable creative workflows. I collaborate across sports, retail, culture, and iGaming—turning creative direction into conversion-oriented content for social media and performance marketing. My goal is to combine strong design craft with generative AI to improve speed, consistency, and creative impact.…Graphic Designer, Art Director, and Generative AI Creator from Recife, Brazil, with experience since 2021 building visual identities and high-performing digital campaigns. I focus on AI-powered image/video generation, animation, storyboarding, and character/maskot design to deliver scalable creative workflows. I collaborate across sports, retail, culture, and iGaming—turning creative direction into conversion-oriented content for social media and performance marketing. My goal is to combine strong design craft with generative AI to improve speed, consistency, and creative impact.

Rafael Portela

Art Director, Graphic Designer, Animator, +3

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Graphic Designer, Art Director, and Generative AI Creator from Recife, Brazil, with experience since 2021 building visual identities and high-performing digital campaigns. I focus on AI-powered image/video generation, animation, storyboarding, and character/maskot design to deliver scalable creative workflows. I collaborate across sports, retail, culture, and iGaming—turning creative direction into conversion-oriented content for social media and performance marketing. My goal is to combine strong design craft with generative AI to improve speed, consistency, and creative impact.…Graphic Designer, Art Director, and Generative AI Creator from Recife, Brazil, with experience since 2021 building visual identities and high-performing digital campaigns. I focus on AI-powered image/video generation, animation, storyboarding, and character/maskot design to deliver scalable creative workflows. I collaborate across sports, retail, culture, and iGaming—turning creative direction into conversion-oriented content for social media and performance marketing. My goal is to combine strong design craft with generative AI to improve speed, consistency, and creative impact.

Available to hire

Graphic Designer, Art Director, and Generative AI Creator from Recife, Brazil, with experience since 2021 building visual identities and high-performing digital campaigns. I focus on AI-powered image/video generation, animation, storyboarding, and character/maskot design to deliver scalable creative workflows.

I collaborate across sports, retail, culture, and iGaming—turning creative direction into conversion-oriented content for social media and performance marketing. My goal is to combine strong design craft with generative AI to improve speed, consistency, and creative impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Italian

Beginner

Work Experience

Graphic Designer | AI Video Creator at MC Games Bet - PlayBET

January 1, 2026 - Present

Created AI-generated videos and advertising content for iGaming performance goals such as brand growth, engagement, acquisition, and digital campaign results. Developed audiovisual assets using generative AI image/video generation, animation, storyboarding, and art direction, focusing on visual consistency and scalability. Produced conversion-oriented creatives and integrated generative AI into creative workflows to improve production speed, output volume, and creative performance across social media and marketing campaigns.

Freelancer - Graphic Designer at B360 Sportech

January 1, 2025 - Present

Develop visual identities and sports retail campaigns for digital channels, including work for NBA Store and similar accounts. Create social media and promotional campaigns while using AI-assisted workflows to improve creative performance, productivity, and visual consistency.

Graphic Designer at Freelancer - B360 Sportech

January 1, 2025 - Present

Developed visual identities and sports retail campaigns for digital channels, including work for NBA Store and other accounts. Designed social media and promotional campaign materials while using AI-assisted workflows to increase creative productivity and maintain visual consistency across deliverables.

Graphic Designer | AI Video Creator | Character Designer at Sport Club do Recife

January 1, 2023 - January 1, 2026

Produced AI-generated videos and audiovisual campaigns using generative AI, animation, storyboarding, art direction, and visual storytelling for brand activations and commercial partnerships. Built launch campaigns and social media content for jerseys, membership programs, sporting events, and institutional initiatives. Designed original characters and branded mascots (e.g., Mari.ia), leading the work from character concept and visual identity to communication applications. Integrated generative AI into creative workflows for image generation, video production, character development, and scalable content creation.